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Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons

2.95  ·  Rating Details ·  22 Ratings  ·  6 Reviews
From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. This book shows readers how branding can make a difference to their library. It explains where to start and shows how to define the message and grab attention with visuals.
Paperback, 124 pages
Published January 1st 2009 by American Library Association
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Tamara
Aug 27, 2010 Tamara rated it liked it
Note: I wish the case studies in the back had been more extensive and shown more visual examples.

Useful Information:

A brand is shorthand for the story that an organization wants to tell potential users about how it can meet a need in their lives.

You need to make sure that your audience understands your message not only because it is clear but also because they care about the message.

Your brand's message has to be remembered quickly and easily.

A great brand has a visual identity (logo) that
...more
Jeremiah Stover
Jul 09, 2012 Jeremiah Stover rated it liked it
Shelves: business, design, branding
This book, written by a librarian (who had been a marketing manager for several large corporations) for librarians provides a nice basic introduction to branding, marketing and related concepts. It starts with taking your message and audience and uses that to create a Logo, and color scheme. From there it briefly refers to applying the branding to you message in web and print. Overall it provides an excellent introduction to branding from a libraries perspective. I didn't find it comprehensive ...more
Miss Kelly
Feb 09, 2016 Miss Kelly rated it it was ok
You hear the catch phrase "branding" Not a big fan, skimmed book. Remined me of being back in school. Good book for a task force group - there are goals and objective and activies for a group to come up with a brand. "Just do it!" as Nike say with their 'check mark' brand! "What is a brand? Technically, a brand is a mark, or logo, combined with specific colors and fonts, that identifies a particular product or service to potential users. More generally, a brand is shorthand for the story that an ...more
E Smith
Sep 30, 2010 E Smith added it
Shelves: nf, school
read this for class. useful for libraries already convinced of a need for branding. suggests a strategy for the process, does not help define what elements make a good brand or give much practical advice for choosing colors, visuals, or logos.
Liz De Coster
Jul 05, 2011 Liz De Coster rated it liked it
Shelves: lis
A good walk-through of the process of creating a library brand, though I wish there had been more case studies.
Rachel Sides
Oct 23, 2014 Rachel Sides rated it liked it
Perhaps I rated this too low because through reading the book I learned I need more than branding; I need a marketing plan. At any rate it did not meet my needs.
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