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    <body><![CDATA[My knowledge of marketing can best be illustrated by a scene from the Simpsons. Homer needs to do marketing for something. He begins by reading a book on Advanced Marketing. It ends up in the trash. He then picks up a book on intermediate marketing. It ends up in the trash. Next, Marketing for Dummi...<a href="http://www.goodreads.com/review/show/56040868">more...</a>]]></body>
    
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    <body><![CDATA[Nulman must have written this book just for me. This guy's entire thesis is that to attain the best payoff for notice-generating marketing in today's information overload age, you have to Surprise people... and his methods are both hilarious and over the top.<br/><br/>It helps, I suppose, that Nul...<a href="http://www.goodreads.com/review/show/43826494">more...</a>]]></body>
    
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    <![CDATA[With the power of traditional marketing rapidly waning, the concept of Word-Of-Mouth marketing is becoming increasingly vital&#8230;and effective.  But  W-O-M is not a self-starter.  It needs a catalyst. If word-of-mouth fuels modern marketing, Surprise is the spark that ignites it. Done right, Surprise solidifies the bond between customers and your business.  It cements the crucial marketing relationship, makes people want to deal with you versus &#8220;the other guy,&#8221; and keeps them coming back for more. Coupling innovative real-world examples with easy-to-follow theories and &#8220;how-to&#8221; steps, <strong><em>Pow! Right Between The Eyes!</em></strong> trains business owners, marketing directors, entrepreneurs and all kinds of organizations how to expand the boundaries of the extreme and create a bigger bang.    <p>    Nulman includes several real- life examples of surprise marketing, including methods that he has used himself. In Chapter Four, he details a marketing campaign for Airborne Entertainment that involved printing promotional messages on actual dollar bills (with fade-able vegetable ink, of course). The money was thrown into the audience unexpectedly, revitalizing a bored and jaded crowd.    <p>    <p></p></p></p>]]>
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  <isbn13>9780470405505</isbn13>
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  <title>
    <![CDATA[Pow! Right Between the Eyes: The Book About Surprise Marketing]]>
  </title>
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  <average_rating>4.20</average_rating>
  <ratings_count>5</ratings_count>
  <description>
    <![CDATA[With the power of traditional marketing rapidly waning, the concept of Word-Of-Mouth marketing is becoming increasingly vital&#8230;and effective.  But  W-O-M is not a self-starter.  It needs a catalyst. If word-of-mouth fuels modern marketing, Surprise is the spark that ignites it. Done right, Surprise solidifies the bond between customers and your business.  It cements the crucial marketing relationship, makes people want to deal with you versus &#8220;the other guy,&#8221; and keeps them coming back for more. Coupling innovative real-world examples with easy-to-follow theories and &#8220;how-to&#8221; steps, <strong><em>Pow! Right Between The Eyes!</em></strong> trains business owners, marketing directors, entrepreneurs and all kinds of organizations how to expand the boundaries of the extreme and create a bigger bang.    <p>    Nulman includes several real- life examples of surprise marketing, including methods that he has used himself. In Chapter Four, he details a marketing campaign for Airborne Entertainment that involved printing promotional messages on actual dollar bills (with fade-able vegetable ink, of course). The money was thrown into the audience unexpectedly, revitalizing a bored and jaded crowd.    <p>    <p></p></p></p>]]>
  </description>
  <published>2009</published>
</book>

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  <date_added>Fri Jan 16 12:18:47 -0800 2009</date_added>
  <date_updated>Fri Jan 16 12:19:00 -0800 2009</date_updated>
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