false 4063238 1 With the power of traditional marketing rapidly waning, the concept of Word-Of-Mouth marketing is becoming increasingly vital&#8230;and effective.  But  W-O-M is not a self-starter.  It needs a catalyst. If word-of-mouth fuels modern marketing, Surprise is the spark that ignites it. Done right, Surprise solidifies the bond between customers and your business.  It cements the crucial marketing relationship, makes people want to deal with you versus &#8220;the other guy,&#8221; and keeps them coming back for more. Coupling innovative real-world examples with easy-to-follow theories and &#8220;how-to&#8221; steps, <b><i>Pow! Right Between The Eyes!</i></b> trains business owners, marketing directors, entrepreneurs and all kinds of organizations how to expand the boundaries of the extreme and create a bigger bang. <p> Nulman includes several real- life examples of surprise marketing, including methods that he has used himself. In Chapter Four, he details a marketing campaign for Airborne Entertainment that involved printing promotional messages on actual dollar bills (with fade-able vegetable ink, of course). The money was thrown into the audience unexpectedly, revitalizing a bored and jaded crowd. <p> <p> 4110262 17 2 2009 Pow! Right Between the Eyes: The Book About Surprise Marketing total:5|5:2|4:2|3:1| 5 21 15 2 4 1 false false Sun May 03 00:00:00 -0700 2009 Thu May 14 06:17:11 -0700 2009 Thu May 14 06:23:49 -0700 2009 more...]]> 5 0 false false Wed Jan 21 11:15:54 -0800 2009 Sun Sep 20 08:41:50 -0700 2009
It helps, I suppose, that Nul...more...]]> 0 0 false false Fri Oct 09 18:57:47 -0700 2009 Fri Oct 09 18:57:47 -0700 2009 0 0 false false Wed Aug 19 23:53:03 -0700 2009 Wed Aug 19 23:53:03 -0700 2009 0 0 false false Sat Aug 15 17:08:17 -0700 2009 Sat Aug 15 17:08:17 -0700 2009 0 0 false false Wed Jun 17 15:35:35 -0700 2009 Wed Jun 17 15:38:35 -0700 2009 3 0 false false Wed Jun 17 06:42:40 -0700 2009 Wed Jun 17 06:42:40 -0700 2009 4 0 false false Thu May 14 15:34:37 -0700 2009 Thu May 14 15:34:37 -0700 2009 0 0 false false Thu May 14 13:41:37 -0700 2009 Thu May 14 13:41:37 -0700 2009 0 0 false false Wed May 06 12:47:51 -0700 2009 Wed May 06 12:47:51 -0700 2009 0 0 false false Sun Apr 05 00:03:53 -0700 2009 Sun Apr 05 00:03:53 -0700 2009 5 0 false false Mon Apr 27 03:21:04 -0700 2009 Wed Mar 25 04:41:46 -0700 2009 Mon Apr 27 03:21:04 -0700 2009 0 0 false false Fri Feb 27 10:21:09 -0800 2009 Fri Feb 27 10:21:09 -0800 2009 0 0 false false Thu Jan 22 11:08:23 -0800 2009 Thu Jan 22 11:08:23 -0800 2009 0 0 false false Fri Jan 16 12:18:47 -0800 2009 Fri Jan 16 12:19:00 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=4063238