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Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
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Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.

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4.21  ·  Rating Details ·  114 Ratings  ·  10 Reviews
Dramatically increase your ability to sell by learning how to control the mind of your prospect using 30 psychological tiggers to motivate, influence and persuade.
Hardcover, 180 pages
Published June 9th 1999 by Delstar Pub (first published January 1st 1999)
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(showing 1-30)
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Scott
Honestly this just works as a great psychology book.
Pete Williams
Nov 28, 2012 Pete Williams rated it really liked it
How I Heard About The Book...

The is one of "those" that "they" all tell you to buy and read ... and it's for a very good reason reason.


The Lesson/Argument in Three Sentences...

It's hard to sum this book up in a few sentences, as it's a very down and dirty, to the point type affair ... and unlike a lot of business books the are just a really strong idea wrapped in 200 pages of fluff; this book is essentially 30 short essays all around 'influence and persuasion'

Look at it like a mixed bag of mar
...more
Ivan Voras
Oct 26, 2016 Ivan Voras rated it it was amazing
Shelves: serious, nlp, selling
A very practical and down-to-earth cookbook of the basic and most directly useful ways to make a product or an idea desirable, i.e. to sell it. Nothing here is completely new (after all, it's a 17 years old book), but the fact that the triggers are systematically enumerated and described with plenty of examples makes this a very useful book to read and to have for reference.

I especially liked that it ends with the list of triggers and exercises that guide the reader to apply them one by one in a
...more
Ally Archer
Dec 31, 2015 Ally Archer rated it it was amazing
Shelves: dec-26-2015
I find marketing psychology so fascinating. You can apply these "triggers" to any type of marketing/sales, persuasion... I also find it interesting to analyze my personal buying behavior. The worksheets at the end are very helpful if you're selling any type of product. Definitely recommend to anyone in marketing/sales/business, or those simply interested in what evokes consumer behavior.
Justin
Aug 04, 2014 Justin rated it really liked it
Hugely enjoyable and enlightening approach to the basic psychologies of making a sale, particularly in written form. The book is divided into small sections with one clear lesson for the reader to absorb. I think this book is timeless and really shows how emotions rule the sales process much more than logic.
Alex Maroko
Nov 21, 2010 Alex Maroko rated it it was amazing
30 Rocks.
Ryan
Feb 19, 2008 Ryan rated it really liked it
Classic Sugarman. This dude brought us BluBlockers for heaven's sake! Great guy to learn from.
Floyd Larck
Jun 04, 2016 Floyd Larck rated it really liked it  ·  review of another edition
Shelves: amazon
Excellent book on learning how to sell almost anything. Joseph Sugarman is the master when it comes to the "triggers" as a sales tool. You can be too with his book.
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