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Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
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Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.

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4.23 of 5 stars 4.23  ·  rating details  ·  61 ratings  ·  6 reviews
Dramatically increase your ability to sell by learning how to control the mind of your prospect using 30 psychological tiggers to motivate, influence and persuade.
Hardcover, 180 pages
Published June 9th 1999 by Delstar Pub (first published June 1st 1999)
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Pete Williams
How I Heard About The Book...

The is one of "those" that "they" all tell you to buy and read ... and it's for a very good reason reason.


The Lesson/Argument in Three Sentences...

It's hard to sum this book up in a few sentences, as it's a very down and dirty, to the point type affair ... and unlike a lot of business books the are just a really strong idea wrapped in 200 pages of fluff; this book is essentially 30 short essays all around 'influence and persuasion'

Look at it like a mixed bag of mar
...more
Justin
Hugely enjoyable and enlightening approach to the basic psychologies of making a sale, particularly in written form. The book is divided into small sections with one clear lesson for the reader to absorb. I think this book is timeless and really shows how emotions rule the sales process much more than logic.
Ryan
Classic Sugarman. This dude brought us BluBlockers for heaven's sake! Great guy to learn from.
Brett Anderson
Full of both practical principles and entertaining anecdotes. Glad to have read it.
Todd Brown
Awesome!
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