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My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
Paperback, 336 pages
Published
January 11th 1966
by McGraw-Hill
(first published January 1st 1966)
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Even though Mr. Hopkins hails from a different era, his insights and instincts on the psychology of basic tenants of advertising are invaluable. He teaches that to be successful the ad man must align with the common person, dispense with complicated language and think in unison with the eberyman in the street....in other words the vast majority of your potential CUSTOMERS.
The book is absolute required reading for every person who is serious in writing of crafting effective advertising!
The book is absolute required reading for every person who is serious in writing of crafting effective advertising!
This work is almost 90 years old and still has relevance. Some incredible thought and insight on communication, behavioural analysis and propositions that work among audiences. A sharp tonic and a reminder that not all problems need to be reinvented.
Nick Hylands-white
added it
This book has been reprinted so many times. For a good reason! Hopkins spent his life in advertising and probably worked as hard as 3 average people, this book is the benefit of that experience. It is short and to the point, a must for anyone interested in sales or advertising
I have to read this book for school, and I reeealy hate it. Maybe the author is an expert in his field, but he is also very boring, and extremely conceited. It might be a useful book if I was actually interested in advertising, but the author is such an unbearable person that I seriously doubt it.
Karl
is currently reading it
Really enjoying this perspective on the ad industry! It's great that it breaks ideas down to their cores - this was originally published in 1923.
I liked this for what it was.. a lot of his thoughts and methods were extremely innovative at the time. I really appreciated it for that reason. A lot of it is not so innovative anymore, but still extremely interesting.
Interesting guy. Not the best writer, but a pretty good advertiser. Now I know why BB&T's slogan annoys me so much!
Anita
added it
really really boring
Emily
rated it
Recommends it for:
anyone interested in marketing/advertising
Recommended to Emily by:
Dealer Online Marketing
"Good advertising is plebeian."
My Life in Advertising finished 12/23/11 - Please see my review here: http://theagencyreview.wordpress.com/my-...
This book will make you a lot of money if you are in sales or marketing. Hopkins is genius.
Finn
marked it as to-read
Andrew
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Erica
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Graham Anderson
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Dennis
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Philhinman
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