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The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message, and Deliver It to the Right Prospects
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The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message, and Deliver It to the Right Prospects

4.17 of 5 stars 4.17  ·  rating details  ·  12 ratings  ·  1 review
Marketing starts with putting together the best, most promotable message possible that truthfully represents the 'goods' you have, and that message has to highlight a 'USP'- a unique selling proposition. The Ultimate Marketing Plan will equip readers with the tools they need to find their own USP for all their products, services, or businesses and teach them which delivery ...more
Paperback, 215 pages
Published January 1st 1997 by Adams Media Corporation
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Becky
This was a very practical book with lots of ideas for marketing and promoting your business. Very applicable.
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