false 4023020 1 <B>"If the images don't inspire you to think differently, there probably isn't much that will."&#151;Dynamic Graphics</B><BR><BR>Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.<BR><BR>The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and <I>Advertising is Dead</I> is the only complete survey of this global shift. 435 color illustrations. 4069539 23 6 2008 Advertising is Dead: Long Live Advertising! total:2|5:1|3:1| 2 8 3 1 3 0 false false Sat Oct 04 04:23:01 -0700 2008 Wed Sep 10 14:50:54 -0700 2008 Sat Oct 04 04:23:01 -0700 2008
]]> 5 0 false false Sat Apr 04 00:00:00 -0700 2009 Thu Sep 24 10:33:02 -0700 2009 Thu Sep 24 10:33:12 -0700 2009 0 0 false false Mon Oct 06 01:50:32 -0700 2008 Mon Oct 06 01:50:32 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=4023020