false 4023020 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg "If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic Graphics

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.]]> 4023020 1 4069539 23 6 2008 Advertising is Dead: Long Live Advertising! total:2|5:1|3:1| 2 8 4 1 118715 3.82 17 2 32552151 1220649 4023020 0500286876 9780500286876 1 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/4023020.Advertising_is_Dead_Long_Live_Advertising_ 4.00 2 "If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic Graphics

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.]]> 2008 3 0 false Sat Oct 04 04:23:01 -0700 2008 Wed Sep 10 14:50:54 -0700 2008 Sat Oct 04 04:23:01 -0700 2008
]]> 79922119 2169821 4023020 0500286876 9780500286876 1 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/4023020.Advertising_is_Dead_Long_Live_Advertising_ 4.00 2 "If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic Graphics

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.]]> 2008 0 0 false Fri Dec 04 18:00:39 -0800 2009 Fri Dec 04 18:00:39 -0800 2009 72350217 2747412 4023020 0500286876 9780500286876 1 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/4023020.Advertising_is_Dead_Long_Live_Advertising_ 4.00 2 "If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic Graphics

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.]]> 2008 5 0 false Sat Apr 04 00:00:00 -0700 2009 Thu Sep 24 10:33:02 -0700 2009 Thu Sep 24 10:33:12 -0700 2009 34633768 35407 4023020 0500286876 9780500286876 1 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/4023020.Advertising_is_Dead_Long_Live_Advertising_ 4.00 2 "If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic Graphics

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.]]> 2008 0 0 false Mon Oct 06 01:50:32 -0700 2008 Mon Oct 06 01:50:32 -0700 2008 8 http://www.goodreads.com/book_link/follow/8?book_id=4023020