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Advertising Is Dead: Long Live Advertising!
by
Tom Himpe
"If the images don't inspire you to think differently, there probably isn't much that will."--Dynamic Graphics
Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the...more
Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the...more
Paperback, 224 pages
Published
June 23rd 2008
by Thames & Hudson
(first published September 30th 2006)
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This is quite a good survey of non-standard advertising channels. The examples are really well chosen, and really effective high quality campaigns.
view all 3 comments
Maikachakep
rated it
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review of another edition
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review of another edition
Recommends it for:
people with passion to advertise
Shelves:
advertising
Open our mind of how great a good idea can be, and applicated on mediums other than treditional advertising (TVC and Print ads).
Amy Bishop
marked it as to-read
Luke Wicker
marked it as to-read
Shandra
marked it as to-read
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