SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST
The Net Generation Has Arrived.
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reviews
Sep 24, 2011
Justine
rated it: 
Loved this book!
This is Don Tapscott's 2009 follow up to his 1997 'Growing Up Digital: The Rise of the Net Generation', which for me means I don't have to read the earlier book.
Tapscott offers fantastic insights into the psyche of the Net Generation (otherwise known as Generation Y). I can totally relate to everything he has written here and I exhibit the 8 Net Gen norms [1-Freedom 2-Customization 3-Scrutiny 4-Integrity 5-Collaboration 6-Entertainment 7-Speed 8-Innovation] s More...
This is Don Tapscott's 2009 follow up to his 1997 'Growing Up Digital: The Rise of the Net Generation', which for me means I don't have to read the earlier book.
Tapscott offers fantastic insights into the psyche of the Net Generation (otherwise known as Generation Y). I can totally relate to everything he has written here and I exhibit the 8 Net Gen norms [1-Freedom 2-Customization 3-Scrutiny 4-Integrity 5-Collaboration 6-Entertainment 7-Speed 8-Innovation] s More...
Aug 12, 2011
Jonathan
rated it: 
A Net Genner on the Net Generation
.
I’ll admit, I didn’t read this book cover to cover. I spent about 3 hours reading it, which probably means that I ‘read’ about half and skimmed the rest. This speaks both to the book’s strengths and its weaknesses. On one hand, the book is clearly organized, with three levels of subtitles within the book making skimming much more efficient. On the other hand as a member of the generation that Tapscott is trying to describe, at least 60% of the information is in More...
.
I’ll admit, I didn’t read this book cover to cover. I spent about 3 hours reading it, which probably means that I ‘read’ about half and skimmed the rest. This speaks both to the book’s strengths and its weaknesses. On one hand, the book is clearly organized, with three levels of subtitles within the book making skimming much more efficient. On the other hand as a member of the generation that Tapscott is trying to describe, at least 60% of the information is in More...
Jun 29, 2009
getAbstract
rated it:
Thoughtful decoding of the Net Generation
In 1997, Don Tapscott wrote Growing Up Digital, an extensively researched inquiry into how growing up immersed in digital technology changed a generation. Now, he returns to this question, exploring what has happened as that generation and its technology have matured. Tapscott addresses numerous concerns and delves into accusations commonly voiced about this “New Generation.” He generally finds that the insults are without merit. In fact, he More...
In 1997, Don Tapscott wrote Growing Up Digital, an extensively researched inquiry into how growing up immersed in digital technology changed a generation. Now, he returns to this question, exploring what has happened as that generation and its technology have matured. Tapscott addresses numerous concerns and delves into accusations commonly voiced about this “New Generation.” He generally finds that the insults are without merit. In fact, he More...
Jun 26, 2009
Doug
rated it:
I picked up this book on a recommendation at a conference, and it has been both thoroughly enjoyable and informative.
Tapscott talks about the generation of people born between about 1978 and 1997 as the "Net Generation" because they were the first to have many of the technologies that are a way of life from their earliest memories. Heavily supplemented with research, the book came across as a guide to the Net Generation's behaviors, motivations and frames of reference.
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Tapscott talks about the generation of people born between about 1978 and 1997 as the "Net Generation" because they were the first to have many of the technologies that are a way of life from their earliest memories. Heavily supplemented with research, the book came across as a guide to the Net Generation's behaviors, motivations and frames of reference.
More...
Jul 28, 2009
Chris
rated it:
Tapscott continues his unshamed boosterism of those damn kids who are going to use their technogical and social skills to outcompete my generation into oblivion. We should be happy about this???
Seriously, I am awed (and sometimes a little scared) at what people five or more years younger than me can do. I'm lucky, I was born into the beginning of the personal computer revolution to parents who saw the future coming, and I'm still running hard trying to keep up. That's a little daunti More...
Seriously, I am awed (and sometimes a little scared) at what people five or more years younger than me can do. I'm lucky, I was born into the beginning of the personal computer revolution to parents who saw the future coming, and I'm still running hard trying to keep up. That's a little daunti More...
Apr 13, 2010
Jamie
rated it: 
I find what I have read of Tapscott's writing (part of Wikinomics and this entire book) overly expository. He seems to go into minute detail about topics and state things over and over again.
In this book, he explains who the net generation (millenials) are, what their lives are like, what they care about, and how they will change the world.
Since I am on the upper end of the net generation, I am well aware of most of these points, and reading them over and over again in t More...
In this book, he explains who the net generation (millenials) are, what their lives are like, what they care about, and how they will change the world.
Since I am on the upper end of the net generation, I am well aware of most of these points, and reading them over and over again in t More...
Oct 06, 2009
Desiree
rated it:
I really enjoyed this book and highly recommend it. Even though I already knew a lot about the info in the book, I did still pick up some interesting new stuff!
I didn't grow up with computers and video games. My childhood was mostly spent outside, playing with my friends. How times have changed. Tapscott calls the parents of today "helicopter parents" as they hover over their children and are afraid to let them go outside to play. So, rather than wanting to get out of the More...
I didn't grow up with computers and video games. My childhood was mostly spent outside, playing with my friends. How times have changed. Tapscott calls the parents of today "helicopter parents" as they hover over their children and are afraid to let them go outside to play. So, rather than wanting to get out of the More...
Dec 18, 2009
Jim
rated it:
Book covers the digital generation, defined as anyone under 30, and the perceptions about them and their perceptions about the world around them. Interesting point of view, though at times the auther takes a position and doesn’t let the data speak for itself. In some cases he even contradicts the available data and uses his children’s experience as a way to make a counter point. At it’s best the book raises important points (eductaion system failures, exacerbation of the have/have nots in societ
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Jan 10, 2012
Sean
rated it:
Since I’m a part of the Net Generation this is something that interests me. From the outset, however, I felt like it was a manual for Boomers/Gen Xers to read, and I was looking in as an outsider. For the first time reading a “Gen Y” kind of piece, didn’t feel it accurately portrayed my Generation, even though Tapscott backed up his arguments with facts taken from surveys from a variety of places and acknowledged arguments from critics; it just all seemed too much of a positive look for the gene
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Aug 10, 2011
Jenn
rated it:
Top 5 things I learned from Grown Up Digital (and that I think I buy):
1. Worrying about TV with my kids is a waste of time; older kids no longer really watch TV, particularly as a distinct activity.
2. Tapscott is still pretty starry-eyed about things like multitasking and being on games/FB/whatever at work, which probably speaks more to his work than work in general.
3. Customization is where I, a Gen-Xer, resemble a Boomer. I don't care that I can pick my own back More...
1. Worrying about TV with my kids is a waste of time; older kids no longer really watch TV, particularly as a distinct activity.
2. Tapscott is still pretty starry-eyed about things like multitasking and being on games/FB/whatever at work, which probably speaks more to his work than work in general.
3. Customization is where I, a Gen-Xer, resemble a Boomer. I don't care that I can pick my own back More...
Mar 09, 2010
Steven
rated it: 
I couldn't even finish this one.
I could only get through the first 100 pages of this. A lot of his material was outdated, some of it was apocryphal, and most of it was downright irritating. It's all about the generation of people that have grown up with the Internet and how wonderful they all are at multi-tasking and blah blah blah vomit. The man referenced his previous works at least a dozen times in the first fifty pages, and he repeated things quite a lot. Sometimes you just hav More...
I could only get through the first 100 pages of this. A lot of his material was outdated, some of it was apocryphal, and most of it was downright irritating. It's all about the generation of people that have grown up with the Internet and how wonderful they all are at multi-tasking and blah blah blah vomit. The man referenced his previous works at least a dozen times in the first fifty pages, and he repeated things quite a lot. Sometimes you just hav More...
May 28, 2009
Joe
rated it:
NetGeners (Generation Y) get a bad rap. They're actually poised to change the world for the better. Their social behavior brings transparency to corporate dealings and forces them to develop better products and services. In their personal lives, they are very attached to their parents because they've been raised as family partners and respected for their opinions as opposed to previous generations' hierarchical family structures. For this reason, most are very comfortable moving back home af
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Mar 01, 2010
Lisa
rated it:
So far I'm really enjoy this book. It's nicely formatted and I've learned a lot so far about the differences among the different generations. Since I do work with this age group I think these kids are smarter than we give them credit for and that they will change the way society functions in the coming years. Very interesting. I'm finding this book much more accessible than the more academic minded "Born Digital" which I statrted and couldn't get through. Recommended so far.
Jul 30, 2011
Eugene
rated it:
Recommended read for anyone who wants to see the enormous shift that's happening as a result of the coming of age of the Net Generation - kids who have grown up experiencing and expecting interactive, user-contributed, collaborative technologies as a part of daily life. Big implications for education, corporate culture, policy, marketing, activism, and families.
Aug 11, 2009
Clayton
rated it:
What I learned from this book: I learned that the net generation is smarter than we've been led to believe. I learned that parents are now leaning on their children for digital and social media education therefore changing family dynamics unlike never before. I learned that if you are 30 years old or younger you have been raised in digital age, and therefore never subscribed to a newspaper. Don Tapscott showed me
how the brain of the Net Generation processes information, the seven ways More...
how the brain of the Net Generation processes information, the seven ways More...
Feb 03, 2009
Sloan
rated it: 
Very lengthy. This book is packed with all sorts of good info (stats, graphs, etc) from a multi-million-dollar survey – but is clearly lacking something. The premise of the book is good - the 8 defining characteristic of the Net Generation – but it sometimes gets a little too repetitive. Summary: Fun facts and stats – but nothing all that new is presented.
Aug 28, 2011
Tonia
rated it:
Very interesting book if you are older than 31 to help you understand the reasons why the Net Generation is always connected and online. Full of positive opinions about the generation now 11 - 31 years old and the powerful voices they are developing to use Web 2.0 to influence companies, governments, schools and institutions to be transparent, forthright, accountable and demonstrate a concern for people and the world. Held my interest and helped me understand, as an individual just older than
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Nov 12, 2009
Tim
rated it:
For those of us constantly attempting to stay current and having course-delivery relative to student's desires and, more importantly, preparation, this book provides a great deal of insight. It assisted in altering my view of all the negative stereotypes attributed to this generation. Well done.
Jul 01, 2009
Linda
rated it:
I pretty much got what I needed in the first few chapters. Still, Don Tapscott is influencing the big thinkers in the field of educational technology. This is one of those books you have to read so you can converse intelligently in educational circles.
Jul 26, 2010
Cheska
rated it:
Tapscott provides fascinating insights to the world of NetGeners. The book is hard to put down. I see faces when I read his descriptions of various generations. I see my parents learning how to navigate on Facebook; I see my sister and best friends texting on their smartphones, oblivious to everyone else, during dinner; I see my 15yo brother and the fluid ease with which he plays online games, chats on Skype with friends across country, and upload his own gaming cheat-sheet videos on YouTube all
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Oct 17, 2010
Judith
rated it:
Grown Up Digital: How the Net Generation is Changing Your World by Don Tapscott is based on the findings of a $4 million private research study of 8,000 young people in 12 countries. Tapscott characterizes tech savvy youth born between 1978 and 1994 by the strengths inherent in their collaborative, connected, passionate approach to life. Cautioning baby boomers and gen-Xers to think twice before condemning behavior that appears distracted or immature, he explains the work habits of the net gene
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Jan 28, 2012
Daehwan
rated it:
Self-respect.
That is the absolute key word to me in the long story of this book.
The way how my children accumulate their own self-respect.
I began thinking it over after this book.
That is the absolute key word to me in the long story of this book.
The way how my children accumulate their own self-respect.
I began thinking it over after this book.
Aug 26, 2009
Sean
rated it:
Essential reading for anyone who wants to understand the current generation gap...and the opportunities that it affords. Amazing. Well supported, though often repetitive.
Feb 15, 2011
Kirstie
rated it:
I found this book to be very accurate and fair about the Net Generation. As a part of the Net Generation, I have to say that I agree with a lot of what Tapscott says. He does a good job of pointing out 8 characteristics of my generation and explaining why some of these characteristics are misunderstood by older generations. He shows how these characteristics affect us in school, work, socially, and as consumers. If anyone from an older generation is working with or trying to target the Net Gen t
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Mar 13, 2011
Garymcguire
rated it:
great insight on how digital space is shaping net gen psyche, its impact on their surrounding environment and some tips on how to unleash the potential of these so called slackers. loved the sections on how the family dynamics are changing with the net geners playing a more central role breaking down old world thinking parents always know best on everything. not to mention role reversal in schools where students are the new yodas. the author did get a bit tedious and repetitive forcing me to ski
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Oct 25, 2010
George Orwell
rated it:
a good look at how technology is affecting the "net generation," though I think the book is one-sided in the sense that possible negative consequences of technology are not seriously explored. Still a good read. :)
Jun 29, 2009
Sara
rated it:
Excellent read for anyone desiring to better understand the netGeneration. This book has really made me rethink some of the pedagogy I use for teaching.
Dec 09, 2010
Junita
rated it:
This book gives me a good insight of how using web 2.0 to enable lots of new activities and trends. It also explicitly states that web 2.0 has changing the world we are living.
Sep 08, 2011
Dirk
rated it:
I am still looking for the children and students Tapscott describes in his book. Maybe they will come into my classroom this year...
Aug 03, 2011
Not really a summary of a research, but some chapters were OK. Still 100 pages would have been more than enough...
