false http://photo.goodreads.com/books/1169386788m/40070.jpg 40070 2 Larson, a business journalist, takes a somewhat paranoid look at how market researchers and giant databanks invade our privacy and compile vast amounts of information that could be used against individuals or groups. However, in spite of being studied like bugs, consumers still manage to confound the researchers. While Larson acknowledges that, if marketing campaigns were perfectly aimed, people would receive ads for products that they wanted, and that they might even welcome this attention, the effort to find these customers is viewed as sinister, because of the chance of the wrong people accessing the information. David Duke's candidacy is cited as an example of the danger. Larson also explores and deplores political pollsters' effects on elections. This title might interest both market researchers and the public because of its detailed accounts of ongoing research. It would have appeal in public libraries with business or consumer collections. 39761 1992 The Naked Consumer: How Our Private Lives Become Public Commodities total:16|5:5|4:7|3:3|2:1| 16 64 75 1 4 0 false false Sun Feb 01 00:00:00 -0800 2009 Sat Jan 31 20:20:05 -0800 2009 Sun Feb 01 16:59:21 -0800 2009 1
"The Naked Consumer" was written in 1992; Nielsen ratings, consumer focus groups, census data and market research companies were the main methods of how Corporate America invaded our privacy. Since its' publicat...more...]]> 0 0 false false Fri Oct 23 09:02:34 -0700 2009 Fri Oct 23 09:02:34 -0700 2009 0 0 false false Wed Sep 30 10:23:16 -0700 2009 Wed Sep 30 10:23:16 -0700 2009 0 0 false false Mon Sep 28 11:59:11 -0700 2009 Mon Sep 28 11:59:11 -0700 2009 0 0 false false Tue Sep 15 08:38:37 -0700 2009 Tue Sep 15 08:38:37 -0700 2009 0 0 false false Sat Sep 12 11:02:24 -0700 2009 Sat Sep 12 11:02:24 -0700 2009 0 0 false false Mon Aug 31 20:16:24 -0700 2009 Mon Aug 31 20:16:24 -0700 2009 0 0 false false Sun Aug 30 11:34:19 -0700 2009 Sun Aug 30 11:34:19 -0700 2009 4 0 false false Sat Aug 22 19:39:54 -0700 2009 Sat Aug 22 19:39:54 -0700 2009 0 0 false false Fri Aug 21 21:26:44 -0700 2009 Fri Aug 21 21:32:26 -0700 2009 0 0 false false Tue Aug 18 12:25:23 -0700 2009 Tue Aug 18 12:25:23 -0700 2009 0 0 false false Thu Aug 13 11:36:27 -0700 2009 Thu Aug 13 11:36:27 -0700 2009 5 0 false false Sun Aug 09 16:42:54 -0700 2009 Sun Aug 09 16:42:54 -0700 2009 5 0 false false Fri Aug 07 16:41:01 -0700 2009 Fri Aug 07 16:41:01 -0700 2009 5 0 false false Mon Aug 03 11:59:07 -0700 2009 Mon Aug 03 11:59:07 -0700 2009 0 0 false false Sun Jul 12 18:21:33 -0700 2009 Sun Jul 12 18:21:33 -0700 2009 0 0 false false Tue Jun 09 13:07:15 -0700 2009 Tue Jun 09 13:07:15 -0700 2009 0 0 false false Sun May 17 16:39:32 -0700 2009 Sun May 17 16:39:32 -0700 2009 0 0 false false Thu Apr 30 13:30:14 -0700 2009 Thu Apr 30 13:30:14 -0700 2009 0 0 false false Fri Apr 24 19:07:52 -0700 2009 Fri Apr 24 19:07:52 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=40070