Executives rate decision-making ability as the most important business skill, but few people have the training they need to make good decisi...
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reviews
Feb 06, 2009
Zinta
rated it: 
Despite this book having been published nearly two decades ago, an executive-level colleague at my office urged our team to read this book. Good advice stands the test of time. On reading the book, I agree—this has much good, common sense and sound insight to offer, although I had to wonder at much more recent studies I’ve read that advise something quite the opposite from what Russo and Schoemaker encourage. That is, take the time to consider the parameters of making good decisions.
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Aug 17, 2009
David
rated it: 
A well focused book that primarily targets a business audience, but still contains useful summations and analogies on the principles of behavioral economics and cognitive science as they might apply anyone, as well as to managers and other business professionals. I felt that the most powerful concepts where those that emphasized metadecision (thinking about how decisions are made) and having the discipline to seek information that might disconfirm your opinions.
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