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The Advertising Concept Book

4.26 of 5 stars 4.26  ·  rating details  ·  160 ratings  ·  9 reviews
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.

Structured to provide both a complete course on advertising and a
Paperback, 256 pages
Published July 21st 2008 by Thames & Hudson
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(showing 1-30 of 549)
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Alice Kongkiatkrai
Got it few days ago, enjoying it so far.
Clearly written and analysed and have much useful information about advertising strategies with great examples.
Lee McEwan
Four stars. Took one away because the smug, bitter and resentful 'screw you, I'm right, your wrong' tone is grating from the outset. Also, the post-rationalised nature of many of the examples significantly reduces the credibility of the book. Nonetheless, this is a otherwise well-executed concept (ahem) that I go back to time and time again for inspiration. A good read - I just don't want to meet the guy and I'm sure it's mutual.
Starts really strong, but didn't end up providing too many insights for me. Seems more focused on art direction than copywriting when it comes to advertising. As a result, the paradigm shifts they were selling didn't really click. I'd love to see a writing-focused book about advertising concepts.
A great introduction to ad creation, and an almanac of good ads and the creative principles behind them.
Jay Dawkins
So good, definitely some great visual examples and broad concepts here.
This sounds really interesting. Gotta check it out.
Joe Thinh
Nov 21, 2011 Joe Thinh is currently reading it
This is a good book for everyone who interest to Ads.
Jonas Eriksson
Brilliant book on advertising concepts!
Adam Oleary
Sep 05, 2012 Adam Oleary is currently reading it
This review has been hidden because it contains spoilers. To view it, click here.
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