Truth, Lies and Advertising : The Art of Account Planning

by Jon Steel
Truth, Lies and Advertising : The Art of Account Planning  
published 1998 by Wiley
binding Hardcover
isbn 0471189626   (isbn13: 9780471189626)
pages 320
description "Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still di...more
date added
03-20-07



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ryan
ryan rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
05/03/07

Read in December, 2006
people always ask me what I do. they should read this book. its interesting and goes beyond just the advertising world. 4 or 5 case studies including the planning behind the got milk campaign. Jon Steel's a bad ass.
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Holly
Holly is currently reading it
05/19/07

bookshelves: currently-reading
"...being out of it has two main advantages. It allows me to see things that may be so familiar to a native that they have become invisible. It also allows others to see me as someone who needs to be educated."
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Missy
Missy rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
07/01/07

bookshelves: pastreads
Read in April, 2007
recommends it for: those exposed to advertising
I liked it, very informative. I do not work in advertising. I have to return this book to my friend who does work in advertising but I sort of want to keep it....
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Nick
Nick rated it: 3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars
07/09/08

Great way to get some background in the way account planning works. Very useful for anyone who needs to do any sort of consumer research.
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Tyler
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08/06/08

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Patrick
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07/27/08

 

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07/11/08

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Bob
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07/07/08

 

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Brad
Brad rated it: 3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars
06/02/08

bookshelves: advertising-marketing
Read in January, 2006
 

Agatha
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07/05/08

Read in July, 2008
 

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bookshelves: marketing-advertising-job-related
 

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book data (includes all editions)

avg rating (all editions): 3.68 (41 ratings)
number of reviews: 4






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