The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus ove...
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reviews
Aug 06, 2009
Jmswtsn
rated it: 
Good, factually based, easy to read, able to call both Boeing and Airbus on their failings, although it does seem slightly biased towards Boeing (although as a fan of Boeing, I can't really object, only observe). But overall, the author tries and succeeds to portray a balanced view of the competition between the two giants of the commercial aircraft production industry.
I docked this book some stars because many of the chapters seem to go back and recover the same ground as before, an More...
I docked this book some stars because many of the chapters seem to go back and recover the same ground as before, an More...
Dec 16, 2009
With the on-going drama between the two companies, it really is a shame this book was published when it was. That being said, the constant back-and-forth between the two companies makes nearly any book on the topic out of date. Interestingly, this books release coincided with a number of cancelled orders for Airbus' A380. Aside from that, this book provides a nice overview of the state of how the airline manufacturing industry functions (or stumbles precipitously). Generally speaking, this
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Feb 04, 2012
Brian
rated it:
John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to the airports and how they are connected to these two giants. Each representing one of the largest export commodities for their respective countries or collection of countries their impact on the world economy is clearly assessed in this book. Newhouse looks at not only their current state but how each developed into its position from mergers and acquisition to government subsidies. It looks at
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Jul 27, 2011
Kash
rated it: 
This could be written in one chapter. Reads more like a newspaper column. Every page is filled with this: Boeing is like this, Airbus is like that. Annoying!
Jul 30, 2011
Great topic but not very well written. The structure and time line were all over the place. Still worth reading
Jan 23, 2011
Oliver
rated it: 
A somewhat lackluster sequel to "The Sporty Game." Still, quite interesting if you're into airliners.
Oct 09, 2009
Naresh
rated it:
Didn't really live up to its title of 'inside story'. Still a good read for airline geeks.
Mar 02, 2009
Jose
rated it:
good story about their competition... a lot of agent x principal dilemmas.
Nov 18, 2010
syahidabdullah
rated it:
hell why i must know about the business? cool. I'm in aviation.
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Mar 20, 2008
Jack
rated it:
Compares and contrasts the two remaining major aircraft manufacturers - Airbus and Boeing. Inside look at each manufacturers strengths and weaknesses, engineering designs, manufacturing methods, etc. Interesting since I work in the Aviation interest and am a supplier to both Airbus and Boeing.
Oct 05, 2007
Andre
rated it:
Airplanes, Boeing, Airbus (what more can you ask...hey, I'm an aviation buff)
A very good book describing the duel between the two industry giants, and provided a good understanding on different approach to the strategy and marketing employed by Boeing and Airbus.
A very good book describing the duel between the two industry giants, and provided a good understanding on different approach to the strategy and marketing employed by Boeing and Airbus.
Sep 20, 2007
Brian
rated it:
wonderfully skim-able. Would have made a great 2 part series in the business section. I'm glad I read it, but I'm also glad I spent less than a day on it.
Dec 11, 2007
Ken
rated it:
Superman needs Lex Luthor.
I work for Boeing, so I'll let you guess which company is which in my little analogy.
Most of this book was over my head.
I work for Boeing, so I'll let you guess which company is which in my little analogy.
Most of this book was over my head.
Jan 20, 2007
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