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The Advertising Age Encyclopedia of Advertising

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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand an
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Hardcover, 2000 pages
Published November 22nd 2002 by Routledge
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This was selected as an Outstanding Reference Source for 2004. For the complete list, go to http://www.ala.org/ala/mgrps/divs/rus...
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