Shop America: Mid-Century Storefront Design, 1938-1950
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Shop America: Mid-Century Storefront Design, 1938-1950

4.39 of 5 stars 4.39  ·  rating details  ·  18 ratings  ·  5 reviews
Window shopping In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop wind...more
Hardcover, 246 pages
Published January 1st 2007 by Taschen
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I love midcentury design and had high expectations for this book. It is a large book and the images well displayed. But after the 10th or so page, it becomes apparent that it is nearly one hundred pages of variations on the same picture - the one on the cover. This uniformity in presentation should have made the book feel well researched; however, it's just visual candy and no substance. Just a large picture, some random...more
This is essentially a reprint of a catalog for suggested storefront designs for almost every type of business: bank, liquor store, restaurant, gift shop, jewelry store, tailor, flower shop, bakery, furniture, etc. Any type of store that could be in a downtown commercial district.

My dream is that some ambitious production designer gets a hold of this book and recreates these designs. They're beautiful. If only I could live in a city that looked like this.
Fantastic, full color, generously sized reprints of 'style suggestion' pages with brief descriptions of the various storefronts and occasional blueprint samples included. The stylish, vintage illustrations are pretty rad. If you like that sort of thing.
RW Press
A lovely designed book, showcasing the fantastic art of retail design from 1950s America. You can get lost browsing through this book, and I have often put this book out open on display to brighten up and inspire my day
Makes me wish I was in post WWII and could go shopping downtown!
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