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Sustained Innovation Management: Assimilating Radical and Incremental Innovation Management
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Sustained Innovation Management: Assimilating Radical and Incremental Innovation Management

4.67  ·  Rating Details  ·  3 Ratings  ·  1 Review
Successful management of radical innovation is a key to growth. Managing radical innovation involves decisions for risky projects and unknown markets with a high growth potential. This research work identifies nearly 40 best practice cases illustrating processes, methods and organizational structures that enhance successful management with radical innovations. The practice ...more
Hardcover, 256 pages
Published January 15th 2007 by Palgrave Macmillan (first published November 28th 2006)
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Robert
Jul 27, 2008 Robert rated it it was amazing
Sustained Innovation Management: Assimilating Radical and Incremental Innovation Management
Gaston Trauffler and Hugo P. Tschirky
Palgrave Macmillan

Trauffler and Tschirky carefully organize their material within six chapters. First, they describe the "call from practice and the management encounters when challenged by the management of radical innovation and discontinuous technologies." They then shift their attention to a review of relevant research currently available. Next, they analyze state-
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Jan 30, 2016
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