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How to Get Your Point Across in 30 Seconds or Less
"GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS "
Milo Frank, America's foremost business communications consultant, shows you how to:
* Focus your objectives
* Utilize the "hook" technique
* Use the secrets of TV and advertising writers
* Tell terrific anecdotes that make your point
* Shine in meetings,
...morePaperback, 128 pages
Published
April 15th 1990
by Pocket
(first published April 15th 1985)
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A helpful book whether you want to apply for a job or leave a clear and concise message on an answering machine! The author had a career with the television world and could understand well the value of time and how to make your point brief and powerful. This was an old book on my husband's shelf so I'll say it appeared there were a few expletives (now that's an irony of not choosing your words best with 30 seconds), so beware of that.
A step-by step guide to improving your communications skills by using a 30-second message. We often gab for minutes or hours to present our message. We should be able to get your point across within 30 seconds. The technique has three main steps: identify your objective, know your listener and find the right approach.
A colleague once said, "I can give you twenty pages by tomorrow night. One page will take at least a month." This book would agree and points out the fairly obvious approach to this laudable goal: Know your objective, know your approach and know your audience. While I found it helpful, there wasn't a lot of meat on the bones here.
This short paperback is a great way to kill an hour or two. We're talking about presentation 101, stuff that everyone should be aware of, from CEO to the mail-room guy.
We're not talking rocket science here, rather just straight forward how to deliver a clear and concise message. People don't want to give you their time if you're going to futz around. Instead, you should deliver your message concisely.
So many people could benefit from meditating on the ideas discussed in this ...more
We're not talking rocket science here, rather just straight forward how to deliver a clear and concise message. People don't want to give you their time if you're going to futz around. Instead, you should deliver your message concisely.
So many people could benefit from meditating on the ideas discussed in this ...more
الكتاب جيد خصوصا للمبتدئين فى عالم الاعمال و الميديا و كل نشاط بشرى يحتاج الى التواصل السريع و بشكل فعال ..اعتقد انى سأقوم بتلخيصه فى عرض تقديمى عن قريب ...
Very quick read with good to the point info. Now it's just to put it into practice.
مالم يعجبني في الكتاب أنه قديييييم جدا
This book sits always on my desk.
I read this book when I was 9 and lost interest. I wanted the author to get to the point already. Point taken. Then again, I was nine...
This book was fine, probably more helpful for people with very little public speaking or paper writing experience. The points he makes are really quite basic: know your audience, know what point you want to get across, prepare, and always keep in mind that people's attention spans are very short so you need to make the best of your time.
One of my top favorite books, this book really shows you how to communicate better and get your point across in no time.
I read the book 4 times, and it will not take more than 2 hours of carefully reading
Must have and read
I read the book 4 times, and it will not take more than 2 hours of carefully reading
Must have and read
Well I need help with this obviously but the book didn't help much. Ahhh! Teaching two classes in the fall and I talk like I'm drunk permanently.
I think we all can use this! It has some great tips for our busy lifestyles!
It was OK. Did I make my point in under 30 seconds?
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