false <![CDATA[Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers]]> 3843777 1 We are in the middle of a content revolution, a revolution like none we've ever seen before. It is simply the greatest opportunity businesses have ever had to communicate directly with their customers. The barriers, that for years have separated businesses from talking one-on-one with their customers, have fallen. No longer is it necessary to buy ads to get your message out. Today, marketers can be the media. Businesses, both large and small, have the opportunity to create their own valuable, relevant and compelling content that turns prospects into buyers of your products and services. This strategy, called content marketing, creates marketing messages that your customers request, instead of interruptive messages they ignore. Get Content. Get Customers. shows you step-by-step how to create and execute a content marketing strategy that works regardless of the size of your company or the type of business you are in. This book provides dozens of examples of how large and small companies, associations, entrepreneurs, and international organizations are leveraging the power of content to drive their businesses. All the rules have changed. You need to relearn the marketing game with a brand new marketing mindset. Those who can adapt will flourish. This book offers a practical guide that you can implement now to drive your business for the future. 3888738 16 5 2008 Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers total:4|5:1|3:1|2:2| 4 12 9 1 3843777 098018780X 9780980187809 4 1 Get Content. Get Customers. 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How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers 3.00 http://www.goodreads.com/book/show/3843777.Get_Content_Get_Customers_How_to_use_content_marketing_to_deliver_relevant_valuable_and_compelling_information_that_turns_prospects_into_buyers 0 0 false Wed Aug 27 12:11:08 -0700 2008 Thu Aug 28 18:33:28 -0700 2008 3843777 098018780X 9780980187809 4 1 Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers 3.00 http://www.goodreads.com/book/show/3843777.Get_Content_Get_Customers_How_to_use_content_marketing_to_deliver_relevant_valuable_and_compelling_information_that_turns_prospects_into_buyers 2 0 false Mon Aug 18 06:51:21 -0700 2008 Mon Aug 18 06:51:21 -0700 2008 3843777 098018780X 9780980187809 4 1 Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers 3.00 http://www.goodreads.com/book/show/3843777.Get_Content_Get_Customers_How_to_use_content_marketing_to_deliver_relevant_valuable_and_compelling_information_that_turns_prospects_into_buyers 2 0 false Thu Jul 24 00:00:00 -0700 2008 Thu Jul 24 15:23:05 -0700 2008 Sun Aug 10 08:53:49 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=3843777