false 3839314 3 Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed <I>New York Times</i> columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?<P>As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion.<P>Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks.<P>The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests?<P>Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large. 3884142 23 9 2008 Planet Google: One Company's Audacious Plan To Organize Everything We Know total:88|5:12|4:35|3:36|2:5|1:0| 88 318 201 27 4 1 false false Tue Nov 11 21:27:18 -0800 2008 Fri Nov 07 09:24:55 -0800 2008 Tue Nov 11 21:27:18 -0800 2008 1 more...]]> 5 1 false false Mon Jun 01 00:00:00 -0700 2009 Fri Apr 03 16:57:23 -0700 2009 Fri Aug 28 18:33:16 -0700 2009
I, for one, am so finely ingrained in a plethora of their services that it's almost frightening to think of what all I have stored on their...more...]]> 3 0 false false Mon Jun 01 00:00:00 -0700 2009 Sat Jun 06 14:37:11 -0700 2009 Sat Jun 06 14:50:20 -0700 2009 more...]]> 4 0 false false Wed Feb 25 00:00:00 -0800 2009 Sun Mar 15 19:30:12 -0700 2009 Sun Mar 15 19:35:15 -0700 2009 Microserfs on the plane to my interview with Microsoft in 1998...

The book itself is an easy re...more...]]> 5 0 false false Mon Jan 05 00:00:00 -0800 2009 Wed Dec 17 09:48:08 -0800 2008 Mon Jan 12 09:50:59 -0800 2009 www.authorsontourlive.com/?p=209

About this podcast:
Acclaimed New York Times columnist Randall Stross discusses his new book "Planet Go...more...]]> 0 0 false false Sun Apr 12 17:47:37 -0700 2009 Sun Apr 12 17:54:09 -0700 2009 more...]]> 4 0 false false Mon Aug 03 00:00:00 -0700 2009 Thu Aug 13 16:53:42 -0700 2009 Thu Aug 13 16:54:16 -0700 2009 more...]]> 5 0 false false Thu Feb 19 00:00:00 -0800 2009 Sat Feb 14 13:49:26 -0800 2009 Sat Feb 21 08:14:48 -0800 2009 more...]]> 3 1 false false Mon Nov 24 21:23:51 -0800 2008 Mon Nov 24 21:26:58 -0800 2008 more...]]> 3 0 false false Sun Feb 15 00:00:00 -0800 2009 Thu Feb 19 14:57:15 -0800 2009 Wed Apr 15 13:04:14 -0700 2009 The details ...more...]]> 3 0 false false Thu Mar 12 00:00:00 -0700 2009 Thu Mar 12 03:20:28 -0700 2009 Thu Mar 12 03:22:54 -0700 2009 more...]]> 3 0 false false Wed Oct 22 00:00:00 -0700 2008 Fri Oct 17 12:54:51 -0700 2008 Wed Oct 22 12:06:50 -0700 2008 1 more...]]> 4 0 false false Wed Aug 26 00:00:00 -0700 2009 Fri Jul 24 12:24:10 -0700 2009 Wed Aug 26 08:10:36 -0700 2009 more...]]> 4 0 false false Sat Feb 28 00:00:00 -0800 2009 Tue Feb 24 11:32:14 -0800 2009 Sat Feb 28 10:09:15 -0800 2009 4 0 false false Tue Mar 03 09:50:29 -0800 2009 Tue Feb 24 10:35:08 -0800 2009 Tue Mar 03 09:50:29 -0800 2009 more...]]> 3 0 false false Sun Nov 23 07:18:19 -0800 2008 Sun Nov 23 07:19:33 -0800 2008 4 0 false false Wed Apr 15 00:00:00 -0700 2009 Wed May 06 17:40:31 -0700 2009 Wed May 06 17:45:34 -0700 2009 4 0 false false Mon Mar 30 00:00:00 -0700 2009 Fri Mar 13 17:51:08 -0700 2009 Tue Mar 31 21:13:01 -0700 2009 more...]]> 2 0 false false Tue Jan 27 16:32:15 -0800 2009 Tue Jan 27 16:33:02 -0800 2009 4 0 false false Thu Jan 01 00:00:00 -0800 2009 Thu Feb 05 21:07:50 -0800 2009 Thu Feb 05 21:09:14 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=3839314