false 3828278 1 <B>Don Keough</B>—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.<BR><BR> Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.<BR><BR> This light-hearted “how-not-to” book includes anecdotes from Keough’s long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.<BR><BR> As he writes, “After a lifetime in business I’ve never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.” 3872910 24 7 2008 The Ten Commandments for Business Failure total:24|5:7|4:8|3:8|2:1|1:0| 24 93 44 5 4 0 false false Wed Apr 22 00:00:00 -0700 2009 Mon May 11 16:43:30 -0700 2009 Mon May 11 16:46:59 -0700 2009 more...]]> 4 1 false false Wed Aug 27 10:52:42 -0700 2008 Wed Aug 27 10:53:18 -0700 2008 4 0 true false Mon Sep 01 00:00:00 -0700 2008 Wed Oct 01 07:17:51 -0700 2008 Wed Oct 01 07:17:51 -0700 2008
The book is conversational and very pithy in tone. Good read.]]> 5 0 false false Fri Oct 31 00:07:18 -0700 2008 Fri Oct 31 00:10:08 -0700 2008 5 0 false false Sat Aug 02 08:43:52 -0700 2008 Sat Aug 02 08:44:12 -0700 2008 4 0 false false Sat Nov 07 17:18:30 -0800 2009 Sat Nov 07 17:18:30 -0800 2009 0 0 false false Sun Nov 01 15:52:34 -0800 2009 Sun Nov 01 15:52:34 -0800 2009 0 0 false false Fri Oct 23 21:25:51 -0700 2009 Fri Oct 23 21:25:55 -0700 2009 4 0 false false Thu Oct 22 03:17:30 -0700 2009 Thu Oct 22 03:17:30 -0700 2009 0 0 false false Sat Oct 17 07:37:07 -0700 2009 Thu Oct 22 21:27:26 -0700 2009 0 0 false false Thu Oct 15 02:43:35 -0700 2009 Thu Oct 15 02:43:35 -0700 2009 0 0 false false Mon Oct 05 08:34:50 -0700 2009 Mon Oct 05 08:34:50 -0700 2009 0 0 false false Sat Oct 03 06:28:13 -0700 2009 Sat Oct 03 06:28:13 -0700 2009 3 0 false false Fri Aug 07 09:26:00 -0700 2009 Fri Aug 07 09:26:00 -0700 2009 3 0 false false Mon Jun 15 00:00:00 -0700 2009 Sun Jun 14 22:39:34 -0700 2009 Sun Jun 14 22:39:34 -0700 2009 3 0 false false Tue Jul 21 11:26:42 -0700 2009 Tue May 12 07:10:52 -0700 2009 Tue Jul 21 11:26:42 -0700 2009 3 0 false false Wed Apr 29 13:52:31 -0700 2009 Wed Apr 29 13:52:31 -0700 2009 0 0 false false Tue Apr 28 22:49:05 -0700 2009 Tue Apr 28 22:49:05 -0700 2009 0 0 false false Wed Apr 22 23:50:29 -0700 2009 Wed Apr 22 23:50:29 -0700 2009 2 0 false false Mon Mar 16 20:59:41 -0700 2009 Mon Mar 16 20:59:41 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=3828278