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  <title><![CDATA[Professional Marketing &amp; Selling Techniques for Wedding Photographers]]></title>
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  <description><![CDATA[Beyond taking great photographs, professional wedding photographers must master a workable strategy for selling their images. Entrepreneurs of all levels will learn how to create, refine, and restructure their studio business and to achieve their financial goals with professional sales techniques. Covered are valuable skills such as creating pricing strategies and dealing with clients on a one-to-one basis. Advertising techniques from print ads and direct mailing to the latest opportunities and strategies made possible by e-commerce and digital photography are discussed.]]></description>
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    <![CDATA[&lt;div&gt;Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic&#8212;whether that be low-volume big-budget or high-volume low-budget clients&#8212;and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table&#8211;style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.<br/>&lt;/div&gt;]]>
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