false http://photo.goodreads.com/books/1174331774m/381659.jpg 381659 2 <div>Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic&#8212;whether that be low-volume big-budget or high-volume low-budget clients&#8212;and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table&#8211;style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.<br></div> 1309 2001 Professional Marketing & Selling Techniques for Digital Wedding Photographers total:1|2:1| 1 2 2 0 2 0 false false Sat May 23 02:45:01 -0700 2009 Wed Mar 04 07:47:30 -0800 2009 Sat May 23 02:45:01 -0700 2009 0 0 false false Wed Jan 14 12:49:05 -0800 2009 Wed Jan 14 12:49:05 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=381659