false http://photo.goodreads.com/books/1169003836m/37875.jpg 37875 5 What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.<P> <I>The Art of the Start</I> will give you the essential steps to launch great products, services, and companies&#151;whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST&#151;Great Ideas for Starting Things&#151;including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.<P> At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for <I>Forbes</I>, he has honed his best thinking about <I>The Art of the Start</I>. 37673 9 9 2004 The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything total:422|5:110|4:171|3:104|2:25|1:12| 422 1608 789 65 4 0 false false Mon Aug 06 23:07:35 -0700 2007 Mon Aug 27 13:01:18 -0700 2007 http://www.reemer.com/archives/2005/05/1...

I first heard of Guy Kawasaki when his brilliant college graduation speech passed through my email client several years ago. His speech impressed with his practical insight, entertainment value, and conciseness. I later le...more...]]> 4 0 false false Sat Jun 06 00:00:00 -0700 2009 Wed May 27 16:03:34 -0700 2009 Sat Jun 06 13:23:40 -0700 2009 more...]]> 5 0 false false Thu Mar 12 15:02:27 -0700 2009 Thu Mar 12 15:06:39 -0700 2009
Gr8 work Guy! I look fwd to meeting you one day and discussing how this helped launch OUR1Planet and INSE in...more...]]> 4 0 false false Wed Feb 11 00:00:00 -0800 2009 Mon Dec 29 21:19:52 -0800 2008 Tue Jun 16 22:05:14 -0700 2009 Guy Kawasaki has an impressive way of cutting to the heart of an issue with a few elegant words. For example from page 13, "Some people believe that if they change, God will love them. Others believe that since God loves them, they should change."

This book is about starting a...more...]]> 4 0 false false Mon Aug 03 00:00:00 -0700 2009 Wed Jul 22 21:28:55 -0700 2009 Tue Aug 11 08:36:39 -0700 2009 more...]]> 4 0 false false Fri Aug 07 00:00:00 -0700 2009 Wed Jul 22 08:07:23 -0700 2009 Sun Aug 09 21:21:34 -0700 2009
This is a great read. Highly recommended for anyone 'starting anything' as is quiped in the intro. Very straight forward and practical...more...]]> 5 0 false false Fri Feb 01 00:00:00 -0800 2008 Fri Nov 28 15:05:03 -0800 2008 Fri Nov 28 15:07:16 -0800 2008 2 2 0 true false Sun Jan 01 00:00:00 -0800 2006 Wed Jan 14 16:35:25 -0800 2009 Wed Jan 14 16:38:33 -0800 2009 4 0 false false Sun Jun 07 23:38:13 -0700 2009 Sun Jun 07 23:38:13 -0700 2009 3 0 false false Sat Nov 01 00:00:00 -0700 2008 Thu Nov 13 10:24:25 -0800 2008 Thu Nov 13 10:24:25 -0800 2008 once
Even the way the book is laid out has meaning. It presents the material in bit sized pieces rather than a long flowing onslaught. The books layout seems to address the fact that we only have an attention ...more...]]> 5 0 false false Wed Oct 01 00:00:00 -0700 2008 Mon Apr 13 20:15:06 -0700 2009 Mon Apr 13 20:17:22 -0700 2009 3 0 false false Thu Aug 13 23:16:37 -0700 2009 Thu Aug 13 23:48:18 -0700 2009 5 0 false false Wed Jan 23 08:22:47 -0800 2008 Wed Jan 23 08:29:43 -0800 2008 more...]]> 5 0 false false Sat Oct 17 12:45:40 -0700 2009 Sat Oct 17 12:46:33 -0700 2009
A must read for all those who tryig to make a difference and they just need the tools...]]> 4 0 false false Tue Mar 10 17:47:33 -0700 2009 Tue Mar 10 17:49:14 -0700 2009 5 0 false false Thu Jan 08 22:45:15 -0800 2009 Thu Jan 08 22:45:53 -0800 2009 5 0 false false Fri May 08 08:23:55 -0700 2009 Fri May 08 08:24:01 -0700 2009 www.100bestbiz.com]]> 4 0 false false Tue Jan 01 00:00:00 -0800 2002 Wed Jan 21 11:02:47 -0800 2009 Wed Jan 21 11:04:45 -0800 2009 5 0 false false Sun Jul 05 00:00:00 -0700 2009 Wed Jul 08 04:27:51 -0700 2009 Wed Jul 08 04:28:46 -0700 2009 0 0 false false Wed Jan 28 12:45:02 -0800 2009 Wed Jan 28 12:45:28 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=37875