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The 3m Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior
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The 3m Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior

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Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and acti ...more
Hardcover, 314 pages
Published November 30th 1999 by Springer (first published 1999)
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