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Media Planning Workbook

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Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems incl ...more
Paperback, 206 pages
Published February 9th 2001 by McGraw-Hill Education
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