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Developing Business Strategies
This Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more.
Hardcover, 416 pages
Published January 30th 1992 by John Wiley & Sons
(first published 1984)
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Dec 10, 2012 Lauren Albert rated it really liked it · review of another edition
Aaker's book is a thorough and useful overview of the process of developing business strategies (see my review of Fahey's Competitors). He lists important questions to ask, gives factors to consider, discusses how to deal with strategic uncertainties. He covers both internal and external analysis (inside and outside company). I think this is a very good starter for someone trying to get the basics of business strategy and strategic analysis.