The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
How do you ethically direct others toward your point of view? Understanding precisely what they are thinking is the first step. Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Kevin Hogan teaches you the skills of persuasion. This knowledge will empower you to improve loving relationships, get the best price ...more
Hardcover, 288 pages
Published
December 1st 1996
by Pelican Publishing Company
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If you want to learn how to influence others to your way of thinking, this is the book you need!
The second part can be interesting to read again regularly.
Very informative book! I really enjoyed it
This book is a must-read for anyone with a livelihood that depends on persuading others. I've used some of the techniques and they've worked for me.
Kulveer
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recommended to me by Max Levchin as 'the only book on an MBA course worth reading'.
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