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Persuasion in the Media Age with Powerweb
This is an accessible account of theoretical knowledge to help students explore and understand the world of persuasion they live in. The text is grounded in rhetorical theory but the findings of social science research are woven through the narrative to provide a comprehensive account of persuasion.
Paperback, 448 pages
Published April 23rd 2004 by McGraw-Hill Humanities/Social Sciences/Languages
(first published 2004)
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