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Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today's entrepreneurs and business owners stay on top of what's happening in marketing? How can they find the best new ideas and avoid those tactics that don't work or ju ...more
Hardcover, 319 pages
Published April 1st 2006 by John Wiley & Sons
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(showing 1-30 of 135)
Marketing 101 was a very informational book that I throughly enjoyed. This text was very readable and understandable. Mr. Sexton describes in detail all the various facets of marketing from understanding customers to pricing. This book is great for either a marketing class or for someone who is interested in a basic understanding of marketing.
If you need a brush up in marketing, or you're in a marketing career without a marketing degree, then this is the book to read. It goes over most of the topics that would be given in an introduction to marketing class at a business school. I read this book to help me brush up and prepare for a career in marketing, and it definately helped.
Feb 28, 2015 Nuwan rated it did not like it
A decent "marketing for dummies". Like how many topics are broken into lists and matrices. Also, like the theorem like "main points". The case study parentheses could have included examples from outside the Trump org - the existing ones were essentially advertisements for various Trump ventures.