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Essentials Of Marketing

3.82 of 5 stars 3.82  ·  rating details  ·  11 ratings  ·  0 reviews
Looking for a concise, clear, jargon free book on marketing? Go no further. Jim Blythe's Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a plain-English guide, or to anyone who needs a quick grasp of the subject. Essentials of Marketing is an engaging introductory text ...more
Hardcover, 376 pages
Published November 1st 2004 by FT Press (first published November 28th 2000)
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