Goodreads helps you keep track of books you want to read.
Start by marking “Essentials Of Marketing” as Want to Read:
Essentials Of Marketing
by Jim Blythe
Looking for a concise, clear, jargon free book on marketing? Go no further. Jim Blythe's Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a plain-English guide, or to anyone who needs a quick grasp of the subject. Essentials of Marketing is an engaging introductory text ...more
Hardcover, 376 pages
Published November 1st 2004 by FT Press
(first published November 28th 2000)
To see what your friends thought of this book, please sign up.
(showing 1-30 of 40)