Hidden Persuaders - Vance Packard
by Vance Packard
Hidden Persuaders - Vance...
Vance Packard |
|
Sign in to Goodreads to see your friends' reviews of Hidden Persuaders - Vance Packard.
discuss this book
friend reviews (0)
To see what your friends thought of this book, please sign up.
lists with this book
Where's the love? Add this book to your favorite list.
other reviews (showing 1-20 of 53)
Packard's landmark tell-all of the 1950's marketing machine presents one unbelievable anecdote after another. "The Hidden Persuaders" tells of the early days of motivational research and public relations, using stories from both private industry and public life. Most of what Packard discusses about the advertising industry is probably already known to everybody, on some level; but it's amazing to read the details of famous campaigns and agencies.
Like this review?
yes
add a comment
Read in January, 1983
It's both laudable and tragic that Vance Packard was so prescient in his analysis of the insidious forces behind the development of the post world war II American society.
Laudable that he had the nerve to publish what was quite obvious even that far back. Tragic that few paid attention.
Laudable that he had the nerve to publish what was quite obvious even that far back. Tragic that few paid attention.
Like this review?
yes
add a comment
used this with Thomas Frank's The Conquest of Cool when I was teaching composition in 2005.
The author, Vance Packard died in 1996.
The author, Vance Packard died in 1996.
Like this review?
yes
add a comment
Read in January, 1997
recommends it for:
suspicious minds; advertising and marketing industry
A CLASSIC book on the advertising industry circa 1957. Still amazingly relevant. If you want to understand America, you will have to read this book.
Like this review?
yes
add a comment
Heard about this book on a recent NPR On The Media podcast.
Like this review?
yes
add a comment
