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Mass Media in a Changing World, 2009 Updated Edition with Media World 2.0 DVD
This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and ...more
Paperback, 577 pages
Published
February 29th 2008
by McGraw-Hill Humanities/Social Sciences/Languages
(first published 2005)
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Mass Media in a Changing World is pretty bland, even for a textbook, offering little in the way of viewpoint or overall point-of-view to access the material... but as an primer, it's largely palatable and fairly concisely introduces a very vast field of study. I actually was able to read all fifteen chapters, which is no small feat for any textbook, especially one for a shortened summer course.
A great strength of the textbook is its obvious modernity. Rodman is very clearly up to-da...more
A great strength of the textbook is its obvious modernity. Rodman is very clearly up to-da...more
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