false 3684932 10 An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed. Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it. In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives. 3728328 13 8 2008 The Numerati total:232|5:29|4:69|3:101|2:25|1:8| 232 782 503 91 3 4 false false Fri Oct 31 00:00:00 -0700 2008 Sun Oct 19 18:32:27 -0700 2008 Fri Oct 31 07:16:25 -0700 2008 more...]]> 4 1 false false Thu Oct 23 00:00:00 -0700 2008 Fri Oct 24 10:03:35 -0700 2008 Fri Oct 24 10:30:24 -0700 2008 more...]]> 5 1 false false Fri Jan 02 00:00:00 -0800 2009 Sat Dec 20 13:58:26 -0800 2008 Thu Jan 08 13:25:30 -0800 2009 more...]]> 5 0 false false Tue Jan 06 00:00:00 -0800 2009 Fri Jan 09 20:27:00 -0800 2009 Fri Jan 09 20:27:21 -0800 2009 more...]]> 3 0 false false Sun Dec 07 16:12:57 -0800 2008 Sun Dec 07 16:22:37 -0800 2008
The book discusses various ways that groups are movin...more...]]> 3 2 false false Wed Dec 17 00:00:00 -0800 2008 Sat Dec 20 15:21:05 -0800 2008 Sat Dec 20 15:25:27 -0800 2008 more...]]> 3 1 false false Sun Dec 21 16:40:48 -0800 2008 Sun Dec 21 16:42:35 -0800 2008 more...]]> 3 0 false false Thu Aug 13 23:16:38 -0700 2009 Thu Aug 13 23:47:51 -0700 2009 more...]]> 2 0 false false Thu Oct 01 00:00:00 -0700 2009 Fri Sep 18 05:56:29 -0700 2009 Tue Oct 06 13:02:59 -0700 2009
This book is really focused on data mining, and on top of that really focused on a consumer perspective...more...]]> 3 1 false false Sun Mar 15 00:00:00 -0700 2009 Sun Mar 08 17:08:07 -0700 2009 Sat Mar 14 23:13:52 -0700 2009 more...]]> 5 0 false false Fri May 29 00:00:00 -0700 2009 Sat May 02 20:44:10 -0700 2009 Fri May 29 14:58:20 -0700 2009 This is a well organized and highly readable exploration of the way number crunchers and computer scientists are mining our personal data to figure out more and more about us as shoppers, voters, bloggers, medical patients and lovers (think Chemistry.com).

Stephen Baker is an experi...more...]]> 4 1 false false Mon Sep 15 00:00:00 -0700 2008 Sun Sep 07 16:58:41 -0700 2008 Sat Sep 27 08:36:33 -0700 2008 2 0 false false Sat Nov 01 00:00:00 -0700 2008 Wed May 06 20:42:43 -0700 2009 Wed May 06 20:47:52 -0700 2009 more...]]> 3 0 false false Mon Mar 09 00:00:00 -0700 2009 Wed Mar 25 11:52:38 -0700 2009 Wed Mar 25 11:55:50 -0700 2009 more...]]> 4 0 false false Sun Nov 30 20:34:37 -0800 2008 Wed Jan 07 10:17:24 -0800 2009 Small Pieces Loosely Joined is a great primer for people who are unaware of the prevalence of data in our culture. The book loosely touches on ethical implications, saving the bulk of the text for digging into how this data is used. For those who a...more...]]> 3 0 false false Sun Mar 15 00:00:00 -0700 2009 Wed Mar 11 17:44:16 -0700 2009 Sun Mar 15 11:50:34 -0700 2009 more...]]> 5 0 false false Mon Mar 02 00:00:00 -0800 2009 Mon Mar 02 15:51:11 -0800 2009 Mon Mar 02 15:54:45 -0800 2009 more...]]> 1 0 false false Sun Jul 26 00:00:00 -0700 2009 Wed May 27 20:58:43 -0700 2009 Sun Jul 26 02:25:18 -0700 2009 more...]]> 4 0 false false Tue Apr 28 00:00:00 -0700 2009 Wed Apr 08 13:27:12 -0700 2009 Sun Jun 07 08:06:10 -0700 2009
Naturally I'm concerned about privacy. One part that jumped out at me was that privacy protection...more...]]> 1 0 false true Fri Mar 27 00:00:00 -0700 2009 Fri Mar 27 14:20:07 -0700 2009 Sat Mar 28 10:38:40 -0700 2009
Behavioural clues such as cookies grips the companies Big.Time- neat to learn about but hard to digest comfortably without thinking we already are having our post mortem whilst still alive. We are naught but a statist...more...]]>