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Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity (Design Directories)
by
Helen Vaid
Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best?
This guide explores the designs and guiding princi...more
This guide explores the designs and guiding princi...more
Paperback, 192 pages
Published
March 1st 2003
by Watson-Guptill
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