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China's Creative Imperative: How Creativity Is Transforming Society and Business in China
by Kunal Sinha
In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, as concluded, a Creative Imperative. Whether it is a student attempting to be noticed by a recruiting company in class, or a small clothes store-one among the scores of businesses ? in the underground "Fashion La ...more
Paperback, 221 pages
Published August 1st 2008 by John Wiley & Sons
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