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This Business of Music Marketing and Promotion: A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign
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This Business of Music Marketing and Promotion: A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

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3.71 of 5 stars 3.71  ·  rating details  ·  42 ratings  ·  3 reviews
The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technologica
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Hardcover, 320 pages
Published October 1st 2003 by Billboard Books (first published March 1999)
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Stefu Smith
I give this 2.5 stars. It really is a good book--if you could time travel back to when a lot of these concepts were relevant. If they did a 2012 update, it would be a lot better.
Orsolya
I have worked in the music industry for about 10 years and firmly intrenched in the world in Los Angeles for the last 4. Not to toot my own horn, but I have a firm and passionate grip on music marketing/PR. Yet, even I found this book filled with clear, concise, and easy-to-understand information. Even I was sitting with a highlighter highlighting sections! Strongly suggested for any musician trying to make it in the music world or anyone on the business-end behind the scened in need of some rem ...more
Marney
Lots of basic info on marketing and promotion. An easy read.
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