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<book id="3610575">
  <title><![CDATA[The Hot Shoe Diaries: Creative Applications of Small Flashes (Voices That Matter)]]></title>
  <isbn><![CDATA[0321580141]]></isbn>
  <isbn13><![CDATA[9780321580146]]></isbn13>
  <work>
  <best-book-id type="integer">3610575</best-book-id>
  <books-count type="integer">1</books-count>
  <default-description>When Joe's not on assignment for the biggest-name magazines and Fortune 500 clients, he's in the classroom teaching location lighting, environmental portraiture, and how to get the shot at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe's sessions to life. In this book, Joe delivers the definitive guide to flash. He starts with the basics and how to get started and then moves on to techniques for using really simple approaches (one light, two light). The book contains a discussion of what's in the camera bag lighting wise, gadgets, field survival, light shaping tools, approaches, and more. All along the way he imparts his photography wisdom and gets the reader to move on past their fears, showing them examples of disasters and how to recover. Each section contains straight talk and a run-down of what can happen on location.</default-description>
  <id type="integer">3653328</id>
  <media-type nil="true"></media-type>
  <original-language-id type="integer" nil="true"></original-language-id>
  <original-publication-day type="integer">11</original-publication-day>
  <original-publication-month type="integer">12</original-publication-month>
  <original-publication-year type="integer">2008</original-publication-year>
  <original-title>The Hot Shoe Diaries: Creative Applications of Small Flashes (Voices That Matter)</original-title>
  <rating-dist>total:32|5:18|4:10|3:4|2:0|1:0|</rating-dist>
  <ratings-count type="integer">32</ratings-count>
  <ratings-sum type="integer">142</ratings-sum>
  <reviews-count type="integer">78</reviews-count>
  <text-reviews-count type="integer">13</text-reviews-count>
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  <average_rating><![CDATA[4.44]]></average_rating>
  <ratings_count><![CDATA[32]]></ratings_count>
  <text_reviews_count><![CDATA[13]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/3610575.The_Hot_Shoe_Diaries_Creative_Applications_of_Small_Flashes]]></url>
  <authors>
        <author id="947301">
      <name><![CDATA[Joe McNally]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/947301.Joe_McNally]]></url>
      <average_rating><![CDATA[4.29]]></average_rating>
      <ratings_count><![CDATA[144]]></ratings_count>
      <text_reviews_count><![CDATA[43]]></text_reviews_count>
    </author>
      </authors>
  <reviews start="1" end="20" total="78">
    <review id="63599562">
  <user id="81564">
    <name><![CDATA[Sarah]]></name>
    <location><![CDATA[Baltimore, MD]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/81564-sarah?utm_medium=api]]></url>
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    <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jul 10 00:00:00 -0700 2009</read_at>
  <date_added>Wed Jul 15 10:37:08 -0700 2009</date_added>
  <date_updated>Wed Jul 15 10:43:10 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Also available as an e-book from my local library, I read this after finishing <a href="http://www.goodreads.com/book/show/2287650.The_Moment_It_Clicks_Photography_secrets_from_one_of_the_world_s_top_shooters" title="The Moment It Clicks  Photography secrets from one of the world's top shooters by Joe McNally">The Moment it Clicks</a>. As the title suggests, this book is narrower in focus, and less useful to me personally because I'm not (yet) a DSLR user.<br/><br/>Don't let that turn you away, though, because McNally's writing i...<a href="http://www.goodreads.com/review/show/63599562">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/63599562?utm_medium=api]]></url>
</review>
    <review id="58119898">
  <user id="734075">
    <name><![CDATA[Dan]]></name>
    <location><![CDATA[Tucson, AZ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/734075-dan?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[serious photographers]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Mon Jun 01 18:25:01 -0700 2009</date_added>
  <date_updated>Mon Jun 01 18:25:01 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I am only slightly facetious when I say you might want to take up photography just so you can have the fun of reading this book!<br/><br/>I've always been wary of on-camera flash, and with good reason. But that good reason doesn't stop Joe McNally from becoming a virtuoso of the on-camera flash! H...<a href="http://www.goodreads.com/review/show/58119898">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58119898?utm_medium=api]]></url>
</review>
    <review id="56981582">
  <user id="1455178">
    <name><![CDATA[CD ]]></name>
    <location><![CDATA[Bloomington, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1455178-cd?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[advanced shooters]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jun 14 00:00:00 -0700 2009</read_at>
  <date_added>Fri May 22 12:34:56 -0700 2009</date_added>
  <date_updated>Fri Sep 25 15:53:32 -0700 2009</date_updated>
  <read_count>4+</read_count>
    <body><![CDATA[There has been a review or at least several comments hanging in my brain somewhere behind the slowing fading remnants of having been flashed too many time in the past two or three months. I picked this book up right after it was released earlier this year.  The other photographer's I was working wit...<a href="http://www.goodreads.com/review/show/56981582">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56981582?utm_medium=api]]></url>
</review>
    <review id="66028924">
  <user id="54654">
    <name><![CDATA[Anthony]]></name>
    <location><![CDATA[Lake Worth, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/54654-anthony?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Mon Aug 03 12:47:45 -0700 2009</date_added>
  <date_updated>Fri Aug 14 15:08:16 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I've only read the first section - about using a single flash - because reading the rest will make me want to buy more fla$he$ to try the two- and three-light setups. I need to constrain myself to a limited number of variables for now.<br/><br/>The book is written in a really great way. It is the ...<a href="http://www.goodreads.com/review/show/66028924">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/66028924?utm_medium=api]]></url>
</review>
    <review id="65450614">
  <user id="906449">
    <name><![CDATA[Katie]]></name>
    <location><![CDATA[Willis, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/906449-katie?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Wed Jul 29 14:53:31 -0700 2009</date_added>
  <date_updated>Wed Jul 29 14:55:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I've so appreciated the down to earth writing of Joe McNally. He doesn't hold back on the details of his shots or the corny jokes. Very informative and helpful resource. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/65450614?utm_medium=api]]></url>
</review>
    <review id="69859688">
  <user id="1929136">
    <name><![CDATA[Russell]]></name>
    <location><![CDATA[Victoria, BC, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1929136-russell?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
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  <read_at>Mon Jun 01 00:00:00 -0700 2009</read_at>
  <date_added>Wed Sep 02 16:54:48 -0700 2009</date_added>
  <date_updated>Wed Sep 02 16:55:55 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Really creative, innovative use of simple off camera lighting scenarios.  Wonderful book that really inspires.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69859688?utm_medium=api]]></url>
</review>
    <review id="76240998">
  <user id="87174">
    <name><![CDATA[Mike]]></name>
    <location><![CDATA[Boston, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/87174-mike?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Tue Sep 01 00:00:00 -0700 2009</read_at>
  <date_added>Fri Oct 30 14:46:25 -0700 2009</date_added>
  <date_updated>Fri Oct 30 14:47:23 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I'm shooting better and with more versatility because of this book and that's with gear I already had.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76240998?utm_medium=api]]></url>
</review>
    <review id="72340093">
  <user id="2398676">
    <name><![CDATA[Dick]]></name>
    <location><![CDATA[Westerville, OH]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2398676-dick-wood?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
  <sell_flag>true</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[All nikon shooters]]></recommended_for>
  <recommended_by><![CDATA[Strobist web site]]></recommended_by>
  <read_at>Wed Jul 01 00:00:00 -0700 2009</read_at>
  <date_added>Thu Sep 24 08:48:54 -0700 2009</date_added>
  <date_updated>Thu Sep 24 08:55:38 -0700 2009</date_updated>
  <read_count>2</read_count>
    <body><![CDATA[Joe, who is a very talented photographer, who takes on a very technical subject, and makes the concepts very easy to understand. What is really great is how he explains what  sees in his minds eye and gives it life. A must read if you shoot Nikon . He has really helped me in seeing the world differe...<a href="http://www.goodreads.com/review/show/72340093">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/72340093?utm_medium=api]]></url>
</review>
    <review id="53448865">
  <user id="363825">
    <name><![CDATA[Aaron]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/363825-aaron?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Apr 21 06:05:51 -0700 2009</date_added>
  <date_updated>Mon May 04 06:04:26 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Sure, McNally's on the Nikon payroll, but the insights are fantastic. I'm a total novice, but I got quite a bit out of it.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53448865?utm_medium=api]]></url>
</review>
    <review id="54856262">
  <user id="1127482">
    <name><![CDATA[Lisa]]></name>
    <location><![CDATA[Chandler, AZ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1127482-lisa?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Mon Jul 13 00:00:00 -0700 2009</read_at>
  <date_added>Sun May 03 21:34:29 -0700 2009</date_added>
  <date_updated>Thu Jul 30 17:12:00 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Joe is a great writer! He keeps you entertained while teaching you something about lighting in the midst. Lots of tips and techniques I want to try. Only thing I wish is that there were sketches for all his shots, but he does have enough detail in each picture that you can back work most of it.<br/>...<a href="http://www.goodreads.com/review/show/54856262">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54856262?utm_medium=api]]></url>
</review>
    <review id="53199263">
  <user id="776528">
    <name><![CDATA[Dake]]></name>
    <location><![CDATA[Theodore, AL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/776528-dake?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Tue Aug 25 00:00:00 -0700 2009</read_at>
  <date_added>Sat Apr 18 23:06:28 -0700 2009</date_added>
  <date_updated>Tue Aug 25 01:20:44 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[amazing, amazing, amazing! this is a MUST-HAVE for photographers--especially Nikon-shooting ones. I learned so much about lighting, how to pull it off, how to be more creative with it, and what to envision. this is just the book of all photography books. it's packed with great, detailed info and bea...<a href="http://www.goodreads.com/review/show/53199263">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53199263?utm_medium=api]]></url>
</review>
    <review id="51791234">
  <user id="1656880">
    <name><![CDATA[sani]]></name>
    <location><![CDATA[Malaysia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1656880-sani?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Tue Apr 07 05:28:57 -0700 2009</date_added>
  <date_updated>Thu Jun 18 20:16:12 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Clearly this is a great photography book. But..., if you've read Joe McNally's blog you might already have read 3/4 of the book. It didn't disappoint me though, I really like having it in my micro library.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/51791234?utm_medium=api]]></url>
</review>
    <review id="32805035">
  <user id="1018338">
    <name><![CDATA[Zack]]></name>
    <location><![CDATA[New Orleans, LA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1018338-zack?utm_medium=api]]></url>
  </user>
    <rating>0</rating>
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  <read_at></read_at>
  <date_added>Sat Sep 13 18:15:14 -0700 2008</date_added>
  <date_updated>Sat Sep 13 18:15:33 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Can't wait!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/32805035?utm_medium=api]]></url>
</review>
    <review id="76158839">
  <user id="2880859">
    <name><![CDATA[Deb]]></name>
    <location><![CDATA[The United States]]></location>        
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Thu Oct 29 16:34:06 -0700 2009</date_added>
  <date_updated>Thu Oct 29 16:34:06 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76158839?utm_medium=api]]></url>
</review>
    <review id="76111125">
  <user id="2866962">
    <name><![CDATA[Bobrhodes]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>4</rating>
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  <read_at>Mon Nov 02 00:00:00 -0800 2009</read_at>
  <date_added>Thu Oct 29 08:43:49 -0700 2009</date_added>
  <date_updated>Mon Nov 02 19:00:18 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
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    <review id="75265414">
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    <name><![CDATA[Roxanne]]></name>
    <location><![CDATA[Beaverton, OR]]></location>        
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Oct 21 11:35:05 -0700 2009</date_added>
  <date_updated>Wed Oct 21 11:35:47 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
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    <review id="74714158">
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    <name><![CDATA[Teresa]]></name>
    <location><![CDATA[Valencia, CA]]></location>        
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  <date_added>Fri Oct 16 07:00:02 -0700 2009</date_added>
  <date_updated>Fri Oct 23 06:37:27 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
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    <review id="74637314">
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    <name><![CDATA[Lee]]></name>
    <location><![CDATA[Austin, TX]]></location>        
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