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<book id="36076">
  <title><![CDATA[The SPEED of Trust: The One Thing that Changes Everything]]></title>
  <isbn><![CDATA[074329730X]]></isbn>
  <isbn13><![CDATA[9780743297301]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1168687767m/36076.jpg</image_url>
    <work>
  <best_book_id type="integer">36076</best_book_id>
  <books_count type="integer">7</books_count>
  <default_description>From Stephen R. Covey's eldest son comes a revolutionary new path towards productivity and satisfaction. Trust, says Stephen M.R. Covey, is the very basis of the new global economy, and he shows how trust&amp;#151;and the speed at which it is established with clients, employees and constituents&amp;#151;is the essential ingredient for any high-performance, successful organization. &lt;P&gt;For business leaders and public figures in any arena, &lt;I&gt;The Speed of Trust&lt;/I&gt; offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship&amp;#151;from the most personal to the broadest, most indirect interaction&amp;#151;and how to establish trust immediately so that you and your organization can forego the time-killing, bureaucratic check-and-balance processes so often deployed in lieu of actual trust.&lt;P&gt;</default_description>
  <id type="integer">35986</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">17</original_publication_day>
  <original_publication_month type="integer">10</original_publication_month>
  <original_publication_year type="integer">2006</original_publication_year>
  <original_title>The SPEED of Trust: The One Thing that Changes Everything</original_title>
  <rating_dist>total:312|5:103|4:110|3:78|2:18|1:3|</rating_dist>
  <ratings_count type="integer">312</ratings_count>
  <ratings_sum type="integer">1228</ratings_sum>
  <reviews_count type="integer">573</reviews_count>
  <text_reviews_count type="integer">82</text_reviews_count>
</work>

  <average_rating><![CDATA[3.94]]></average_rating>
  <ratings_count><![CDATA[283]]></ratings_count>
  <text_reviews_count><![CDATA[70]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/36076.The_SPEED_of_Trust_The_One_Thing_that_Changes_Everything]]></url>
  <authors>
        <author id="20377">
      <name><![CDATA[Rebecca R. Merrill]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/20377.Rebecca_R_Merrill]]></url>
      <average_rating><![CDATA[3.95]]></average_rating>
      <ratings_count><![CDATA[317]]></ratings_count>
      <text_reviews_count><![CDATA[79]]></text_reviews_count>
    </author>
        <author id="20379">
      <name><![CDATA[Stephen M.R. Covey]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/20379.Stephen_M_R_Covey]]></url>
      <average_rating><![CDATA[3.94]]></average_rating>
      <ratings_count><![CDATA[312]]></ratings_count>
      <text_reviews_count><![CDATA[82]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="573">
    <review id="26708588">
    <user id="1305380">
    <name><![CDATA[Craig]]></name>
    <location><![CDATA[Washington, DC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1305380-craig]]></url>
  </user>
      <rating>5</rating>
  <votes>1</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="personal-transformation" />
        <shelf name="social-profit" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Sep 01 00:00:00 -0700 2007</read_at>
  <date_added>Tue Jul 08 19:05:49 -0700 2008</date_added>
  <date_updated>Wed Jul 09 19:45:51 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[In the last few weeks, I've been traveling quite a lot—Brazil, Macedonia, Serbia, and throughout the U.S. Since I have a ritual that involves reading on planes, I've been able to get through a few books I've been hearing quite a bit about. The three I want to tell you about here, are all amazing. ...<a href="http://www.goodreads.com/review/show/26708588">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/26708588]]></url>
</review>
    <review id="17208256">
    <user id="963280">
    <name><![CDATA[Janet]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/963280-janet]]></url>
  </user>
      <rating>3</rating>
  <votes>1</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="business-management" />
        <shelf name="life" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Thu Mar 06 20:04:46 -0800 2008</date_added>
  <date_updated>Thu Mar 20 01:41:57 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Stephen M.R. Covey, the son, was head of training for his father's company. <br/><br/>The book is needlessly long and I didn't need to be sold on the value of trust (which is why the book is so long), hence, why the 3 star rating. Long sections of the book are very general and boring and I kept th...<a href="http://www.goodreads.com/review/show/17208256">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/17208256]]></url>
</review>
    <review id="70478959">
    <user id="549570">
    <name><![CDATA[Tim]]></name>
    <location><![CDATA[Sebastopol, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/549570-tim]]></url>
  </user>
      <rating>3</rating>
  <votes>1</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="business" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Sep 01 00:00:00 -0700 2009</read_at>
  <date_added>Tue Sep 08 10:40:15 -0700 2009</date_added>
  <date_updated>Tue Sep 08 10:51:41 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The bulk of this short book might be characterized as &quot;moral philosophy 101.&quot;  It will be informative for moral imbeciles and those (many, by the measure of apparent business ethics) who don't believe that personal and business ethics have any connection.  It's a basic outline of how to ex...<a href="http://www.goodreads.com/review/show/70478959">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70478959]]></url>
</review>
    <review id="39928198">
    <user id="1039571">
    <name><![CDATA[Joseph]]></name>
    <location><![CDATA[Malaysia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1039571-joseph]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Dec 11 23:34:37 -0800 2008</date_added>
  <date_updated>Thu Dec 11 23:44:25 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[both skeptics and believers cld benefit from this book - it gives some understanding of one universal principal - trust<br/><br/>it has deeper meaning than what we usually connote the word with. i believe it shd not be confused with naivety because it's not. Covey argues (and i m convinced) that u...<a href="http://www.goodreads.com/review/show/39928198">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39928198]]></url>
</review>
    <review id="27987339">
    <user id="1347209">
    <name><![CDATA[Jacob]]></name>
    <location><![CDATA[Provo, UT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1347209-jacob]]></url>
  </user>
      <rating>5</rating>
  <votes>1</votes>
  <sell_flag>true</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Jul 22 15:10:40 -0700 2008</date_added>
  <date_updated>Tue Jul 22 15:10:48 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This phenomenal book has been out less than a year but I thought it just as good if not a better read than 7 Habits written by his father. This book so perfectly describes trust, breaks it down and shows how relevant it is in business, home, and all other arenas of life.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/27987339]]></url>
</review>
    <review id="75390816">
    <user id="1257629">
    <name><![CDATA[Carlo]]></name>
    <location><![CDATA[Fontana, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1257629-carlo]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="business-books" />
      </shelves>
  <recommended_for><![CDATA[anyone]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Oct 27 00:00:00 -0700 2009</read_at>
  <date_added>Thu Oct 22 11:58:03 -0700 2009</date_added>
  <date_updated>Wed Nov 18 11:05:51 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I actually liked this book because of its originality. The author, Stephen M. R. Covey, son of renowned author Stephen R. Covey <em>(The Seven Habits Of Highly Effective People,)</em> delves into the mechanics and economics of trust, an element, that despite the attention we think ourselves giving it, remain...<a href="http://www.goodreads.com/review/show/75390816">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75390816]]></url>
</review>
    <review id="54868610">
    <user id="2156200">
    <name><![CDATA[Doni]]></name>
    <location><![CDATA[Manila, Philippines]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2156200-doni-oliveros]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>true</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[My former boss]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jul 07 00:00:00 -0700 2007</read_at>
  <date_added>Mon May 04 02:48:42 -0700 2009</date_added>
  <date_updated>Mon May 04 02:49:39 -0700 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[This book makes a lot of common sense. Productivity in the workplace is indeed based on trust. If you are not trusted by your boss, he will check or will let your colleague check your work. However, the book did not talk much about how to re-gain trust which can easily be lost in the day-to-day offi...<a href="http://www.goodreads.com/review/show/54868610">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54868610]]></url>
</review>
    <review id="26033191">
    <user id="814660">
    <name><![CDATA[Greg]]></name>
    <location><![CDATA[Fort Worth, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/814660-greg]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="professional-development" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Tue Jul 01 12:12:23 -0700 2008</date_added>
  <date_updated>Tue Aug 12 20:55:30 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[The message this book brings is outstanding! Covey identifies and discusses four core elements of trust -- integrity, intent, capabilities, and results. In some sense, he has simply redefined trust from what others have said about it. While I don't necessarily disagree, it is to some extent a matter...<a href="http://www.goodreads.com/review/show/26033191">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/26033191]]></url>
</review>
    <review id="59908310">
    <user id="537881">
    <name><![CDATA[Jessica]]></name>
    <location><![CDATA[Chandler, AZ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/537881-jessica]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jun 25 00:00:00 -0700 2009</read_at>
  <date_added>Tue Jun 16 11:47:36 -0700 2009</date_added>
  <date_updated>Tue Jun 30 13:18:13 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good professional and personal development book, which came recommended to me by my husband of course. He's really good with all of this leadership and management stuff and clearly from reading this, I have some brushing up to do! The Speed of Trust was a clearly written book with relevant points an...<a href="http://www.goodreads.com/review/show/59908310">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59908310]]></url>
</review>
    <review id="70943660">
    <user id="2730921">
    <name><![CDATA[Jeankanghr]]></name>
    <location><![CDATA[China]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2730921-jeankanghr]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Sep 12 07:40:04 -0700 2009</read_at>
  <date_added>Sat Sep 12 07:34:00 -0700 2009</date_added>
  <date_updated>Sat Sep 12 07:41:18 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It is easy reading and practical book. Basic rules learned is: A person gains trust by demonstrate the character is with integrity &amp; win-win intention and also with the capability and tracked result delivery. One point impressed me &quot;People always judge themselves by intention and judge others b...<a href="http://www.goodreads.com/review/show/70943660">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70943660]]></url>
</review>
    <review id="45882077">
    <user id="1023900">
    <name><![CDATA[William]]></name>
    <location><![CDATA[Baltimore, MD]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1023900-william]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Dec 15 00:00:00 -0800 2008</read_at>
  <date_added>Mon Feb 09 18:27:03 -0800 2009</date_added>
  <date_updated>Mon Feb 09 18:29:01 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Covey really hits a lot of different thoughts on this one.  Trust in our leaders is at a painstaking low and deservedly so.  If you are looking for ways to enhance the Trust that you display to your colleagues/family then I would certainly read this book.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45882077]]></url>
</review>
    <review id="56000275">
    <user id="1128505">
    <name><![CDATA[Mickey]]></name>
    <location><![CDATA[Great Neck, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1128505-mickey-kammeyer]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat May 02 00:00:00 -0700 2009</read_at>
  <date_added>Wed May 13 18:41:54 -0700 2009</date_added>
  <date_updated>Mon May 18 18:11:53 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a good book that breaks down Trust and how each separate related part of Trust contrasts with it's opposites and it's counterfeits. If you are generally a trustworthy person and believe trust is an essential part of life, this book might just be preaching to the choir.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56000275]]></url>
</review>
    <review id="47570275">
    <user id="966468">
    <name><![CDATA[Johan]]></name>
    <location><![CDATA[Cape Town, South Africa]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/966468-johan]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Mar 01 00:00:00 -0800 2007</read_at>
  <date_added>Thu Feb 26 01:17:50 -0800 2009</date_added>
  <date_updated>Thu Feb 26 01:19:43 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The best book on the concept of trust I have come across the past 40 years of reading actively.  It explains the concept of trust at various levels and how it manifests itself, as well as how it can be regained once broken.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47570275]]></url>
</review>
    <review id="44106224">
    <user id="1342960">
    <name><![CDATA[cheri]]></name>
    <location><![CDATA[Houston, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1342960-cheri]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="career-and-business" />
        <shelf name="encouragement" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Jan 23 15:57:51 -0800 2009</date_added>
  <date_updated>Tue Jan 27 14:45:22 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was a book I read as a self-improvement aid for my job;however, there as just as much to gain personally as there was professionally.  Trust effects all aspects of our lives, this book reveals areas to put in check. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44106224]]></url>
</review>
    <review id="48673765">
    <user id="957083">
    <name><![CDATA[Kristyne]]></name>
    <location><![CDATA[Japan]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/957083-kristyne]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>true</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="currently-reading" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Mar 09 03:11:04 -0700 2009</date_added>
  <date_updated>Mon Mar 09 03:12:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[still reading this but so far it is very relevant to today's world.  So true.  Still have to get to the part where we do something about it though, not just know that trust matters.<br/><br/><br/>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48673765]]></url>
</review>
    <review id="76901735">
    <user id="1073640">
    <name><![CDATA[Kari]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1073640-kari]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Sep 30 00:00:00 -0700 2009</read_at>
  <date_added>Fri Nov 06 06:18:36 -0800 2009</date_added>
  <date_updated>Fri Nov 06 06:20:15 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Not exactly a page turner, but definitely paints a fantastic scenario of how trust in your coworkers/employees truly enhances the bottom line -- and makes for an excellent place to work.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76901735]]></url>
</review>
    <review id="71296273">
    <user id="1919632">
    <name><![CDATA[Jaime]]></name>
    <location><![CDATA[Green Bay, WI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1919632-jaime]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Sep 15 00:00:00 -0700 2009</read_at>
  <date_added>Tue Sep 15 10:10:19 -0700 2009</date_added>
  <date_updated>Tue Sep 15 10:11:30 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Like most business books, the final 100 pages feels like filler. Skimmed those.  Lots of page tabs on the early chapters though. Good reminders for personal and work life.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/71296273]]></url>
</review>
    <review id="53430100">
    <user id="2215124">
    <name><![CDATA[Md]]></name>
    <location><![CDATA[The United States]]></location>        
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      <rating>4</rating>
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  <date_added>Mon Apr 20 21:59:49 -0700 2009</date_added>
  <date_updated>Mon Apr 20 22:14:57 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I'm not a huge &quot;Covey-ite&quot; but I enjoyed this book.  Perhaps more than Stephen R. Covey books.  Good insights and credible principles to look for, and emulate in leadership.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53430100]]></url>
</review>
    <review id="71706043">
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    <name><![CDATA[Hanouf]]></name>
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  <date_added>Fri Sep 18 14:59:48 -0700 2009</date_added>
  <date_updated>Fri Sep 18 16:58:31 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[My friend translated 100 pgs from this book for her graduation project &amp; i Helped with the editing&gt; I really enjoyed it and look forward to reading the rest of it]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/71706043]]></url>
</review>
    <review id="48731911">
    <user id="2108017">
    <name><![CDATA[Geoff]]></name>
    <location><![CDATA[Brisbane, 04, Australia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2108017-geoff-kirkwood]]></url>
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      <rating>5</rating>
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  <read_at>Wed Feb 20 00:00:00 -0800 2008</read_at>
  <date_added>Mon Mar 09 15:24:38 -0700 2009</date_added>
  <date_updated>Mon Mar 09 15:25:47 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[One of the best books I have read - a must for business people and anyone building business relationships. I refer to it all the time in my presentations.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48731911]]></url>
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