6th out of 28 books — 5 voters
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All-American Ads of the 70s (Midi Series)
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements a ...more
Turtleback, 704 pages
Published July 20th 2004 by Taschen
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For a magazine freak like myself, this is heaven sent. This 70s were so gross! And yet so awesome! People did not know how to act! Advertisers pandered to feminists and black people in the craziest ways! Everybody was trying really hard to be groovy!
Steven Heller writes a monthly column on graphic design books for The New York Times Book Review and is co-chair of MFA Design at the School of Visual Arts. He has written more than 100 books on graphic design, illustration and political art, including Paul Rand, Merz to Emigre and Beyond: Avant Garde Magazine Design of the Twentieth Century, Design Literacy: Understanding Graphic Design Second Ed ...moreMore about Steven Heller...