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Consumer Behaviour

4.5  ·  Rating Details ·  2 Ratings  ·  0 Reviews
Consumer Bahviour, third edition, provides clearly written comprehensive coverage of the fundamental psychological, sociological and cultural factors affecting buying decisions. The text examines the consumer behaviour of personal shoppers, and also looks at the consumption of industry, business and the public sector.
Hardcover, 416 pages
Published November 1st 1994 by McGraw-Hill Companies
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