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Cognitive Dissonance: Progress on a Pivotal Theory in Social Psychology
In 1954, psychologist Leon Festinger developed a theory called cognitive dissonance: the feeling of psychological discomfort produced by the combined presence of two thoughts that do not follow from one another. Festinger proposed that people will say or do almost anything to reduce that discomfort. The elegance of this theory has inspired psychologists over the past four...more
Hardcover, 411 pages
Published
January 1st 1999
by American Psychological Association (APA)
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