Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor...more
Hardcover, 742 pages
Published March 20th 2008 by Irwin/McGraw-Hill
(first published January 1st 1994)
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