false 3586443 1 '42 Rules of Cold Calling Executives' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years. <p> Reading this book will deliver the following benefits: <ul><li>A renewed understanding of the philosophies of the telesales industry on the highest professional level. <li>A refined vision of the opportunities for using creativity,dedication, and personal energy to achieve professional success. <li>Identification and practical use of available technologies and resources to promote unbounded success in the telesales profession. <li>Practical advice and specific techniques supplying how-to solutions to telesales challenges. </ul> 3628708 27 5 2008 42 Rules of Cold Calling Executives: A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation total:1|5:1| 1 5 1 0 5 0 false false Fri May 15 08:42:52 -0700 2009 Fri May 15 08:42:52 -0700 2009