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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
A tour of the world's most exciting and spectacular "third places" from Caesar's Palace in Las Vegas to the Guinness Storehouse in Dublin
Paperback, 221 pages
Published
April 28th 2006
by Kogan Page
(first published September 20th 2004)
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This is an interesting way to understand ambient, architectures and all the environment inputs and outputs in our life and visual experience.
The author, Christian Mikunda, proposes a new marketing approach to old questions.
The author, Christian Mikunda, proposes a new marketing approach to old questions.
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