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An entrepreneur raising money, a marketing manager arguing for a price cut, a salesperson nurturing a relationship: whether or not they have knowingly volunteered for the role, they are all persuaders.Effective and winning persuasion is half innate ability and half art. "Guerrilla Persuasion" teaches readers how to realize their full potential by mastering five essential c ...more
Paperback, 218 pages
Published December 31st 1998 by Mariner Books
(first published June 30th 1998)
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