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Contemporary Advertising [With Student Survey]
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and A...more
Hardcover, 736 pages
Published
April 25th 2005
by Irwin/McGraw-Hill
(first published June 1996)
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This is a good text that I've used to teach this course as a Graduate level Marketing Course specializing in Advertising.
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![Contemporary Advertising with Powerweb [With CDROM]](http://photo.goodreads.com/books/1287227453m/9480421.jpg "Contemporary Advertising with Powerweb [With CDROM]")
![Contemporary Advertising [With Student Survey]](http://photo.goodreads.com/books/1174067146s/357719.jpg)
![Contemporary Advertising [With Student Survey]](http://photo.goodreads.com/books/1174067146m/357719.jpg)
