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Controversies in Contemporary Advertising
Suitable for college level classrooms, this text takes a critical look at the economic, political, social, and ethical aspects of advertising. Sheehan (U. of Oregon's School of Journalism and Communication) includes 17 chapters addressing such issues as stereotyping, controversial products, consumer
Paperback, 333 pages
Published September 16th 2003 by Sage Publications (CA)
(first published September 1st 2003)
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