Goodreads helps you keep track of books you want to read.
Start by marking “Controversies in Contemporary Advertising” as Want to Read:
Controversies in Contemporary Advertising
Enlarge cover
Rate this book
Clear rating
Open Preview

Controversies in Contemporary Advertising

3.25 of 5 stars 3.25  ·  rating details  ·  4 ratings  ·  0 reviews
Suitable for college level classrooms, this text takes a critical look at the economic, political, social, and ethical aspects of advertising. Sheehan (U. of Oregon's School of Journalism and Communication) includes 17 chapters addressing such issues as stereotyping, controversial products, consumer
Paperback, 333 pages
Published September 16th 2003 by Sage Publications (CA) (first published September 1st 2003)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Controversies in Contemporary Advertising, please sign up.

Be the first to ask a question about Controversies in Contemporary Advertising

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-10 of 10)
filter  |  sort: default (?)  |  rating details
There are no discussion topics on this book yet. Be the first to start one »
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications Advertising Media Workbook and Sourcebook Advertising Media Planning: A Brand Management Approach

Share This Book