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Attitudes and Persuasion
by
Phil Erwin
Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our a...more
Hardcover, 157 pages
Published
October 12th 2001
by Psychology Press (UK)
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