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Hitting the Road: The Art of the American Road Map
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Hitting the Road: The Art of the American Road Map

3.50  ·  Rating Details  ·  2 Ratings  ·  1 Review
Unceremoniously discarded by the millions, languishing deep in the corners of overstuffed glove compartments, wedged behind the seat cushions of old Buicks lie forgotten examples of one of the great commercial artifacts of twentieth-century America: the oil-company road map. For generations of intrepid motorists, free maps available at gas stations across America charted t ...more
Paperback, 132 pages
Published April 1st 1996 by Chronicle Books
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Miriam
May 01, 2011 Miriam rated it really liked it
Before oil companies could make heaps of moolah, they had to create a need for gasoline. This required convincing early auto owners, who primarily drove short distances in urban settings, to take longer drives. But how, and where? At the beginning of the century, few roads were suited to car traffic, and they were not marked on maps. So, oil companies began producing maps -- with their names or logos, naturally -- to be distributed gratis at filling stations.

This sounds simple now, but involved
...more
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