424th out of 484 books — 99 voters
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Land of Desire: Merchants, Power, and the Rise of a New American Culture
This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.
Paperback, 560 pages
Published September 6th 1994 by Vintage
(first published 1993)
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a damn fine book detailing the transition in America from a culture of need and use to a culture of want. Manufactured demand gets a good looking-at in this book. Leach also gives some good stuff about the beginnings of advertising and design used to entice people to buy shit they don't need.
In Land of Desire, William Leach delineates the factors that led to the emergence of the contemporary consumer culture among Americans. He states that beginning in the late nineteenth century, American culture began to evolve (or, more appropriately, regress) into one that increasingly saw the consumption of goods as the best way to achieve “the good life.” This was accomplished, in part, through the work of merchants (John Wanamaker, the most powerful department store magnate chief among them) ...more
A fascinating history. I always thought that consumer culture began after WWII in America, but I could not have been more wrong. The amount of work that went into creating this culture at the turn of the last century, and the way in which the cycle he describes keeps repeating in our society make this book a must-read for somebody who wants to understand the genesis of consumerism. The author manages to move seamlessly between large scale analysis and stats, pithy examples, and personal stories ...more
Leach's analysis of the growth of consumption and materialism in America is interesting and insightful, however, I did have some doubts while reading. There's nothing wrong with the book, but I do feel that the title promised a somewhat different premise. The author often goes into details of personal careers, which is fine, but I can't shake the feeling that this was at the cost of a more comprehensive view.When we get the history of the people behind Wanamaker's, Macy's and other large departm ...more
Leach's argument oversteps itself in the chapter about religion, but by and large this is a valuable text, located chiefly within studies of consumption but also, importantly, within urban studies. Leach devotes much of his attention to the ways in which architecture--and street-level architecture, like window displays--facilitated commerce as well as commercial ideologies.
Leach writes with beauty and force about the creation of our consumer culture through a history of department stores and their apologists. It is a great read, though it almost feels like it could be more than one book. The three sections feel distinct, though his arguments are carried throughout. The first on fashion and display and the growth of stores as "cathedrals" of consumption in the late 19th century is glorious in description and argument. The second on institutional connections, linkin ...more
For someone who gets Mall Fatigue by the time I park and traverse Macys, I felt the task of completing this to be somewhat arduous. However, for those interested in the rise of US commercialism on the basis not only of the dramatic evolutions within retailing but also in consideration of certain intellectual outpourings and certain institutional support within the decades in question, then you should find this to be a great book. Leach covers the transformation of a Mother-stitching-one’s-britch ...more
Jan 27, 2016 Joe rated it really liked it
Grand history of the glory years of advertising, business schools, the American service industry, and Santa Claus. Leach shows the missing link for how "desire" used to be a vice in America, but now President Bush said that we should go "shopping" after terrorist attacks. For a scholarly work, the book can feel unfocused at times, but as a popular work, it's fun to see how Leach weaves in L. Frank Baum, Thorstein Veblen, G.K. Chesterton, Herbert Hoover, and obscure businessmen and women to bring ...more
Fascinating look at the growth of American consumer culture with a special emphasis on the role of Department stores (1880-1920). The author has a critical view of this development, but he does not let his perspective detract from a huge amount of new material (to me) regarding how marketing, advertising, packaging and presenting products rapidly developed. It's notable for the fascinating personalities he profiles, including John Wannamaker and L. Frank Baum (who was a master of window dressing ...more
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“Sell them their dreams,' a woman radio announcer urged a convention of display men in 1923. 'Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams – dreams of country clubs and proms and visions of what might happen if only. After all, people don’t buy things to have things. They buy things to work for them. They buy hope – hope of what your merchandise will do for them. Sell them this hope and you won’t have to worry about selling them goods.”More quotes…